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Archive for the ‘Community-Based Interpretation’ Category

Interpreting the Spirit of Place

23 Feb

Reporting from the ICOMOS 16th General Assembly and Scientific Symposium
September 29–October 4, 2008, Québec, Canada

By Ezequiel M. Pinto-Guillaume

The International Council on Monuments and Sites (ICOMOS) encourages the conservation and protection of cultural heritage places around the world. At its latest General Assembly and Scientific Symposium on “Finding the Spirit of Place,” ICOMOS aimed to find a better definition of the spirit of place. Sessions took place in Quebec, Canada, in 2008, the same year that the city celebrated its 400th jubilee. ICOMOS’s 16th General Assembly and Scientific Symposium gathered 850 people from approximately 120 countries.

The event’s host city featured the historic district of Old Québec, a UNESCO World Heritage Site since 1985.

The event’s host city featured the historic district of Old Québec, a UNESCO World Heritage Site since 1985.

The main theme of the scientific symposium was divided into four subthemes. The first encouraged us to rethink the spirit of place, to address the theoretical issues surrounding the relationships that exist between spirit and place and between the tangible and the intangible elements of a site. The second analyzed the possible threats to the spirit of place, identifying and analyzing both the tangible and intangible threats to which the spirit of place might be exposed. The third considered the protection of the spirit of place. It examined the practices, methods, means, and tools that exist and could be developed in order to safeguard and protect the spirit of place. Finally, the fourth underlined that the communication and transmission of the spirit of place is an essential condition for the preservation of the spirit of place. It was put forward that by passing on knowledge heritage can spread further and thus survive.

The choice of Québec as a setting for ICOMOS’s 16th General Assembly and Scientific Symposium worked out well. Major parks of the city had been redeveloped to celebrate the 400-year jubilee. I noticed that, in the city, many landscape architectural developments had been carried out and enhanced the subject-theme of the event. For example, along Avenue Honoré-Mercier, which runs nearby the convention center, maize plants stood high in terraced planters, evoking the beginning of the colony. It is very unusual to see maize in modern landscaping. However, the effect was successful, since it showed the past and the present in symbiosis. It is important to recall that Old Québec was in fact named a UNESCO World Heritage Site in 1985, since it is an outstanding and well-preserved example of a fortified colonial city—probably the only surviving case north of Mexico. Also, Québec, as former capital of New France, historically represents an important step in the colonization of the Americas. Further, Québec City is set in a stunning natural setting and has preserved the main essentials of its past and its environs.

Some participants visited the archaeological site of Cartier-Roberval, Cap-Rouge, the site of the first permanent European settlement in North America.

Some participants visited the archaeological site of Cartier-Roberval, Cap-Rouge, the site of the first permanent European settlement in North America.

The scientific symposium’s guidelines suggested exploring the relationship between spirit and place, between the tangible and the intangible in order to answer the question that was the main subject of the event: “Where is the spirit of place?” It is often assumed that the spirit of place originates from one or the other, developing from either the physical object or from the specific uses it serves. Some consider that it is the product of the brightness of its creator, who leaves a permanent mark on the place, while others believe instead that it originates from the place itself, placing significance in both its creator and its users.

All the same, these approaches tend to present the spirit of place as an essence, as something singular, permanent, and static. At the ICOMOS 16th General Assembly and Scientific Symposium, the participants were invited to take a different approach rather than dissociating “spirit” from “place,” the tangible elements (the features of the site, the buildings, the material objects, etc.) from those intangible ones (oral traditions, beliefs, rituals, festivals, etc.), and to consider them as being opposed to one another. Participants were encouraged to discover the many ways in which the two interact and mutually complement one another.

Spirit, as the intangible genius of the creator, leaves a permanent impression on place and gives it meaning while the place itself, the tangible, nourishes the spirit of its creator and helps define the creation. The discussion was also broadened to include not only the creator but also the actual users of place.

Here are some highlights from the symposium:

Andrzej Tomaszewski
University of Warsaw, ISC Theory of Conservation, ICOMOS Poland
“From Sacrum to Profanum: From Genius Loci to Place of Significance”

Participants during the event visited the Huron village/reserve of Wendake near Québec City.

Participants during the event visited the Huron village/reserve of Wendake near Québec City.

Professor Tomaszewski spoke about the “magical” place, the holy place that is often incomprehensible to human reason. He asked himself which are the values that humans follow when they worship an architectural monument. These values may be to commemorate the site where the spirit bears witness of certain historical events. He also asked himself in which cases the intangible could be stronger and better than the material values. He pointed out that it is important to identify it with the necessary research and to find the inevitable and necessary balance for the care of monuments and sites.

Tomaszewski believes that it is extremely important to be successful in defining both the tangible and the intangible values of a place in order to approach a proper management. He emphasized the importance of analysis in order to best identify a site’s own nature:

Il n’y a pas de recette.
(There is no recipe.)

He said that we should analyze each case from its very foundations in order to later properly plan its management and conservation. He said:

C’est une situation non repetitive.
(It is a non-recurring situation.)

Benjamin Marcus
Architectural Conservator, Page & Turnbull, Los Angeles, USA
“Oral History and the Documentation of Historic Sites: Recording Sense of Place”

Benjamin Marcus reported on his work and how he uses “oral history” when he and his firm carry out various building restorations. Marcus said that all those who have been eyewitnesses to a place’s history carry important information about the unknown vulnerabilities and the unknown aspects that one can take into consideration when trying to understand the character of a cultural heritage site. In some cases, oral history is the only source we have at hand.

He showed a number of different examples. The first was about a sensitive topic in U.S. history—one of the World War II internment camps located at Manzanar, California, and active between 1942 and 1945. In restoring and interpreting the site, the U.S. National Park Service wanted not only to reconstruct its physical buildings but also its social and historical context. However, the camp buildings had been demolished or removed after the war and there was very little documentation about the place thereafter. By making use of oral sources, through the stories of those who had been imprisoned there, it was possible to complete the picture, Marcus said. The U.S. National Park Service, using oral history, was able to re-create and interpret the character of a place with almost no physical remains left. Interviews with former inmates helped to tell the story of an internment camp, which held nearly 10,200 prisoners at its peak. These stories helped to assist in the reconstruction of one of eight watchtowers, barracks, and at least a few gardens and ponds that the inmates had built themselves during their time in captivity. These restorations, together with an exhibition in a small museum on site displaying the inmates’ stories and some few surviving photographs, give visitors a much better sense of the Japanese-American experience at Manzanar.

Gerald Pocius
Memorial University of Newfoundland, St. John’s, Newfoundland, Canada
“Whose Spirit? Whose Place? Rescuing Buildings and Losing Values in the Newfoundland Landscape”

Gerald Pocius spoke about saving buildings and losing values in the Newfoundland landscape. The problem he addressed during his presentation focused on the questions, “Whose place is it? Whose spirit is it?” He described how Newfoundland and Labrador, a province in Canada, has in recent years undergone many changes that have led to a situation where the spirit of place has become controversial.

By way of example, he presented a small coastal town called Keel that had seen the collapse of its own social structure after 50 years. Keel’s population has declined from 372 inhabitants in the 1940s to about 60 or 70 people, partly because younger generations have chosen to move to larger cities. The collapse of the cod industry in the region plays an important role in these changes. However, the abandonment of Keel has brought on a different development. Nowadays, people from large cities buy vacation homes at Keel and this means that the place is beginning to acquire a completely different character.

Pocius does not deny the need to meet the requirements of the 21st century, but asserts that all material objects are guided by intellectual principles and thus asks: Who uses the site today? Is it a living landscape that will be enjoyed by others? What will it become? Will it disappear?

The tourist offices describe Keel today as the most magical place to be found along the coasts of Labrador. It is a great place to relax, go mountain hiking, and watch whales. A simple visit with the local population can give many memorable experiences. Pocius stated that what individuals can do is help in the development so that others understand what aspects comprise a place and why they make it special.

Conclusion
The presentations at the general assembly were numerous, all of them rich in content. Also, a great number of posters discussing many cultural heritage aspects and issues from all over the world were exhibited. In the plenary sessions, which summed up the issues discussed under the four subthemes, the following observations were pointed out.

As for the first subtheme, “rethinking the spirit of place,” Laurier Turgeon, from Université de Laval in Québec, alleged that in order to preserve the spirit of the place, one should note that the place is multiform and complex, where both material and immaterial elements should be taken into consideration.

For the second subtheme, “threats to the spirit of place,” Boguslaw Szmygin from the Lublin Technological University in Poland reaffirmed that a clear definition of the genius loci is crucial. Each place has a unique character, thus it is impossible to create universal tools for evaluation. He noted as well that the spirit of place is more vulnerable than material heritage.

As to the third subtheme, “protecting the spirit of place,” Andrew Hall from the Northern Cape Provincial Department of Sport, Art, and Culture in Kimberley, South Africa, assured that there is a true connection between the place and its intangible heritage. There are two ways of approaching the issue. In the Western world, the spirit of the place is experienced through the way we react to it, while in the Eastern world, one engages with the spirit of the place in order to understand it.

And finally, for the fourth subtheme, “transmitting the spirit of place,” Neil Silberman from the Ename Center for Public Archaeology and Heritage Presentation in Belgium pointed out that communication is a key component. Communication through time is imperative.

In sum, it was underlined that this dynamic perception of the spirit of place is also better adapted to today’s world, to the present-day global village, which is characterized by major transnational population movements, increased intercultural contacts, and the emergence of pluralistic societies. At the ICOMOS 16th General Assembly and Scientific Symposium, a declaration was drawn for the preservation of the spirit of place. It sums up the definitions, working tools, issues, and recommendations which surfaced during the 2008 conference. The final version can be read at www.international.icomos.org/quebec2008/quebec_declaration/pdf/GA16_Quebec_Declaration_Final_EN.pdf

For More Information

ICOMOS and the 16th General Assembly and Scientific Symposium:
www.icomos.org
www.international.icomos.org/quebec2008/cd/papers_all_az.html

Québec City:
www.ville.quebec.qc.ca

Cartier-Roberval Park:
www.cartier-roberval.gouv.qc.ca

Huron village of Wendake:
http://wendake.com

Ezequiel M. Pinto-Guillaume is an archaeologist and illustrator with the WSP Group in Stockholm, Sweden. He was a speaker at the 2008 NAI International Conference in Sokcho, South Korea.

 

Exposing the Soul: An Unexpected Encounter with Community-Based Interpretation

11 Feb

By Kelly Farrell

Four statues in a park forever changed my life.

Statues are everywhere. In cities around the world, public squares and buildings are filled with monumental sculptures honoring individuals or representing historic moments. How many times do we walk right past, paying them little or no attention?

farrell-community-2One day last summer, though, four statues spoke to me. I’m not talking about those mime-like performance artists who paint their faces and pretend to be sculptures, delighting tourists with unexpected interaction. No, I’m actually referring to bronze-cast, life-sized human replicas, whose placement and message overwhelmed me in a way I did not anticipate.

It was my first visit to New York City, and I had one free day to spend with my best buddy who lives there. Micah crammed our schedule full of essential experiences: We did the fun stuff—Central Park, Rockefeller Center, Times Square, the Brooklyn Bridge—and also toured more solemn historic sites like Ground Zero and Battery Park.

If this were your day, what do you think would be most memorable? For me, every place on the itinerary was more surreal and moving than I could have imagined, but an unplanned venture produced the most powerful moments: When we happened upon tiny Christopher Park, in the heart of the Greenwich Village Historic District, I walked in with no expectation of the interpretive experience I was about to have.

The moment I realized where we stood, and saw the four statues, I was instantly lost in a memory from a decade ago:

“Mom, Dad, there’s something I want you to know…”

These words have been the start of countless conversations in homes everywhere. Chances are that you’ve said them, for any number of reasons, perhaps to announce a pregnancy, share news of a job offer, or ask for help in facing addiction.

For me, the words that followed that opening statement…eventually…after a long, awkward silence and deep, courage-gathering breath, were, “I’m gay.”

It was the scariest thing I’ve ever done.

I sat tense, flinching almost. Heart thumping. Mind racing. Already I was exhausted. Months of mental rehearsal had left me spent. It took tremendous energy to prepare for this evening. There was no question of my identity—of that I was sure—but everything else about this dialogue was left to uncertainty. On sleepless nights, I’d stand out under the stars, praying for guidance and wondering about possible outcomes.

Mostly I prepared for anger and rejection. Sitting at my parents’ kitchen table, I awaited their censure. I was ready for words like “regret” and “disappointment.” I expected yelling—or worse, silence—or perhaps even an invitation to leave.

I worried too much. Mom and Dad fumbled for words, but generally made an effort to communicate a loving response. They didn’t understand it, but they were willing to try. I wish all my coming out stories had gone this well.

I chose to come out to my parents. It was a purposeful act of audacity. I would tell them myself, on my own terms, in my own time.

Avoiding the topic, I reasoned, would create an uncomfortable, ever-growing “elephant in the room.” Worse, I feared they might get the news as hearsay from others. Either situation might force them into confronting me about it, putting me on the defensive and likely sending a message that I felt guilt or shame for being who I am.

Initiating the conversation, then, was a proactive move, allowing me to share my identity in a positive light, to literally say, “This is who I am, I’m comfortable in my skin, I am not ashamed, and I have found love.”

***

farrell-community-1“A penny for your thoughts.” Micah’s quiet voice brought me back to the present. We tended to explore places separately, each wandering at our own pace. When he looked across the park, though, and saw me crumpled on a park bench with tears streaming down my face, it was time to talk.

“I’m a professional interpreter.” I replied, “The work I do is about real people and real places and real purpose. I’ve traveled the world. I’ve seen thousands of interpretive exhibits and commemorative sculptures.

“But this,” I lightly laid my palm over two statues’ hands, “is the only time I’ve encountered public interpretation of this story.”

You see, Christopher Park is adjacent to the Stonewall Inn, where an uprising in 1969 is credited with igniting the gay civil rights movement. According to the New York City Department of Parks & Recreation:

On June 28, 1969, there was rioting on Christopher Street when police raided the Stonewall Inn, a popular gay establishment, in order to curb liquor law violations. Over the next few days, in what is known as the Stonewall Rebellion, several thousand rioters filled the streets to protest the police action. Thereafter, Christopher Park became a symbol of the gay liberation movement.”

Thirty years later, the Stonewall Inn, Christopher Park, and the surrounding neighborhood streets were placed on the New York State Register of Historic Places and added to the National Register. Among the 70,000 listings in the National Register, Stonewall was “the first such historic site recognizing the national significance and contributions of lesbians and gay men,” said M. John Berry, assistant secretary of the Department of the Interior. “Let it forever be remembered,” Berry declared, “That here–on this spot–men and women stood proud, they stood fast, so that we may be who we are, we may work where we will, live where we choose and love whom our hearts desire.”

In 1992, sculptor George Segal witnessed the public installation of his work, four statues collectively titled “Gay Liberation Monument.” Set in Christopher Park, the piece features two standing males and two seated females. Their positions seem comfortable, suggesting deep discussion and revealing the most simple, yet poignant displays of affection—a touch on the shoulder, a brush of two hands. Segal’s style was noted to be “specific, evocative, and understated, showing the public comfort and freedom to which the gay liberation movement aspired.”

Persons who identify as lesbian, gay, bisexual, or transgendered (commonly referred to as LGBT) are often referred to as a “community,” but does such a thing even exist? There are no unifying interests, values, or politics among all LGBT people. Some suggest that having a minority gender identity or sexual orientation are the common threads, but even those concepts exist on a spectrum, making them tough to define in the broadest terms of “community.”

Despite significant cultural changes following Stonewall, many LGBT people in America still live in isolation, in fear of trusting others, and in conflict about how to find—let alone exist in—anything they can call a community. Others completely eschew an LGBT community, preferring to live completely assimilated lives in their larger circles of citizenship. They see this as a more effective strategy for being perceived and accepted as normal. Collectively, we seek a wide range of ideals in advocating for civil rights, finding companionship, forming families, and establishing homes.

What makes a community, anyway? Certainly it exists when people live in geographic areas like neighborhoods and towns. It is built around common interests, such as sports, vocations, or hobbies. It surely occurs where values are a foundation for fellowship, like in churches, charities, and political groups. Community even forms in the face of shared experiences or adversity, as with medical or mental health support groups.

This last category lends the strongest evidence that community exists when people actively recognize a shared life experience. Of course I can’t speak for all LGBT persons, but I believe that there is just a single salient event—encountering the moment of revelation about our identities—that gives us any semblance of belonging in community with each other. “What we perhaps have at the core,” writes poet Judy Grahn, “is an uncanny ability to identify with what we are not, to die as one form and return as another.”

Following this deeply personal revelation, LGBT persons face the challenge of navigating life, but no two courses chart the same. We must decide, a thousand times every day, whether to hide or be real. It’s a complicated, often weary, journey of measuring others’ attitudes and anticipating their reactions. Will we speak truth, or is it easier, smarter, safer to just acquiesce to the majority?

Is it any wonder, then, that so many universal, yet conflicting emotions—pride, hope, fear, frustration, anger—are tied to the LGBT community? Is it any wonder that America hears so little of this community story through interpretation at museums, historical sites, and other interpretive places?

Is it any wonder that I was overwhelmed at seeing myself reflected for the first time in those Christopher Park statues?

It’s obvious why this resource held inherent meaning for me: Freeman Tilden’s first principle of interpretation was in effect. “The visitor’s chief interest is in whatever touches his personality, his experience and his ideals.” When I found a place telling an oft-overlooked part of my story, guess what? I was intrigued. My life is not solely defined by my sexual orientation, but it is constantly tempered by it.

In fact, my experience at Christopher Park is a model for Tilden’s exact definition of interpretation, which “aims to reveal meanings and relationships through the use of original objects, by firsthand experience, and by illustrative media, rather than simply to communicate factual information.”

The original object was the actual park, and me standing there was firsthand experience. I met “the Thing Itself,” according to Tilden. “Whether it be a wonder of Nature’s work, or the act or work of Man…To pay a personal visit to a historic shrine is to receive a concept such as no book can supply.”

Then there was illustrative media, both textual and artistic. The signage, well written and placed, forged intellectual connections by going beyond dates and data. Instead, the panels told a story, helping me understand the site’s context in history and culture. “Interpretation is the revelation of a larger truth,” wrote Tilden, “that lies behind any statement of fact.”

It was the statues, though, that forged the strongest interpretive connection and elicited my overwhelming emotional reaction. Tilden said good interpretation is about “exposing the soul” of a place, revealing “those truths that lie beyond” what physically exists before our eyes. In their comfortable, easygoing poses, the statues represented a way of life that I have long sought: to be authentic. When I stood among them, I felt a strong sense of belonging. These people would understand my angst in coming out to my parents and dealing with life every day since then. For a moment, through interpretation, I found community.

Tilden suggests that the final measure of success is when interpretation “aims not to do something to the listener, but to provoke the listener to do something to himself.” Right then, I resolved to keep living like those statues, who so quietly, yet candidly, sent such a strong message. I shy from being flashy or loud, but sincerely am myself—present, open, honest, and loving. I do wear a ring symbolizing commitment to my partner of 14 years. I do share my story when it can help set the tone for positive communication. My aim is not that others think or feel the same as me, but I do answer Tilden’s challenge, encouraging anyone in my company “to do some thinking about [things] himself…. His horizon cannot fail to be widened.”

In my career as an interpreter, I have long believed that when we do our work well, we create opportunities for visitors to move from understanding, to appreciation, to protection of cultural and natural resources. Now, because of outstanding interpretive design in Christopher Park, I am more motivated than ever to be effective. I’ve found I work harder at fostering a sense of belonging for visitors. I am more conscious about relating to their lives, helping them to have firsthand experiences, and using effective illustrative media that connects with their minds and hearts.

I was serious when I said those statues spoke to me. An encounter with community-based interpretation changed my life when I least expected it. Will it change yours?

Kelly Farrell is an NAI Certified Heritage Interpreter and Trainer based in Little Rock, Arkansas. Reach her at kelly.c.farrell@gmail.com.

 

Birds of a Feather: Creating a Unique Experience Along the Kansas Wetlands and Wildlife National Scenic Byway

01 Feb

by Cris Collier

In a ritual as old as time: Dawn slips across the horizon along the prairie marshes of south-central Kansas.

Photo by Dan Witt.

Photo by Dan Witt.

And with those first rays of sunlight comes a thundering, primeval sound—deafening, glorious, and almost terrifying as islands made up of thousands of sandhill cranes, geese, and ducks suddenly dissolve in a flutter of wings and haunting calls to rise and fly to the surrounding fields of Barton and Stafford Counties.

Each year, theirs is a 7,000-mile journey that takes them from their summer nesting grounds of Canada, Alaska, and Siberia to winter retreats in New Mexico, Texas, and northern Mexico—and then, when the seasons change, back again.

The birds have been coming to the marshes for at least 9 million years. But in the past 20 years, the dynamics of that migration have changed as a growing number of birders from around the world also flock to the land to witness what many consider one of the best wildlife sights in the world.

And as they come, incorporating and interpreting what people see is becoming increasingly important.

There have been many changes in tourism over the past two decades I have worked in the industry. As president of the Great Bend Kansas Convention and Visitors Bureau, I’ve witnessed changes that have been dramatic and rapid. Initially bureau work was only about the marketing aspect of tourism. Now, our bureau work includes three tiers: marketing, political considerations, and product development. In 2005, we became designated as one of the first national scenic byways in Kansas.

Interpretive panels like this one create a consistent experience along the Wetlands and Wildlife National Scenic Byway.

Interpretive panels like this one create a consistent experience along the Wetlands and Wildlife National Scenic Byway.

The Kansas Wetlands and Wildlife National Scenic Byway consists of 77 miles along state and county roads in rural Kansas. This byway showcases the prairie wetlands located in the heart of the central flyway. Working on a national scenic byway presented several challenges. The byway comprises three counties, seven communities, and three wetlands of international importance.

The seven corridor communities for our byway range in size and population from 154 residents living in Hudson to 15,000 in Great Bend. Each of these communities has something to offer as a unique and authentic visitor experience.

We quickly discovered visitors, like the birds who come to the marshlands, don’t see or care about city limits, county lines, or other political boundaries. So the challenge was and still is to develop a seamless experience for the visitor while honoring these political and government boundaries.

This byway exists in rural Kansas. No single byway community, regardless of its size, can offer a unique “visitor package” on its own to attract tourists to the region. But each can and does contribute to the whole visitor experience. I’ve discovered through the years that there’s really not much difference between tourist amenities and “quality of life” factors people consider when making decisions about where to live.

The most important challenge we needed to address was how best to tell our story. Every community had its own ideas about what it needed and how it wanted to tell “the story.” We needed both an umbrella and structure. Attending our first National Association for Interpretation conference in Albuquerque, New Mexico, in 2006 was like having a light turned on. It was there we learned about interpreting our area. Interpretation provided the answer.

Visitors enjoy a guided birding field trip at Cheyenne Bottoms Wildlife Area.

Visitors enjoy a guided birding field trip at Cheyenne Bottoms Wildlife Area.

The development of an interpretive theme, subthemes, and story lines provided both the umbrella and structure we needed to move toward providing quality visitor experiences. This allows every community, attraction, and resource to consistently tell the story of the byway while still being able to tell their own individual and unique stories as outlined through subthemes and story lines.

Taking the interpretive approach has strengthened the many partnerships involved in the byway experience. It provides an avenue for communities to appropriately tell the story. Each is a significant and unique piece to the overall byway puzzle. This also removes some of the “threat” between communities and allows them to cross market. Since each community works from a different subtheme and set of story lines, they each provide something significantly unique. Our wetlands are wonderful and diverse, starting with their ownership and operation.

Quivira National Wildlife Refuge is a 22,135-acre property owned and operated by the U.S. Fish and Wildlife Service. Research indicates this saltwater marsh experiences approximately 60,000 visitors of a non-consumptive nature, primarily wildlife watching and photography, yearly.

The Cheyenne Bottoms Wildlife Area is a 19,857-acre freshwater marsh owned and operated by the Kansas Department of Wildlife and Parks. It receives about 60,000 visits annually, equally split between consumptive and non-consumptive uses.

The Nature Conservancy Preserve at Cheyenne Bottoms consists of 7,694 acres managed exclusively for non-consumptive use.

These three wetlands provide the anchors at either end of this national byway. All three have been designated as wetlands of international importance. Yet, much like the corridor communities involved in the byway, each wetland has its own unique story to tell and management plan to implement and promote.

The lack of amenities present at the wildlife areas hampers visitation. Partnering with corridor communities helps to present those amenities to the visitors to improve the quality of their experience and possibly lengthen their stay in the region.

Our experience has been that interpretation lays the foundation. Working together to develop an interpretive plan built partnerships. All entities were honored in working to develop the overall best visitor experience possible for our region.

Happy and satisfied visitors stay longer, return often, and “spread the word” both about the joys of visiting our region and the importance and significance of the resources found here. This has raised the visibility of the tourism industry at the local, state, and national levels.

But one other change is also emerging—the nature of the experiences sought by visitors. Gone are the days when simply seeing an attraction was enough. Visitors now seek authentic experiences.

That’s what makes interpretation so essential in tourism. In the past, many attractions and museums managed presentations and programs more along the lines of “interpretainment” and “interpretorture.” But no more. Visitors now seek authenticity and connectedness with the resource.

Both staff and volunteers need to address that shift or find themselves experiencing sharp declines in visitation numbers. Marketing research indicates an increase in tourists seeking outdoor experiences ranging from extreme sports to wildlife watching.

Regardless of the type of outdoor experience they are seeking, all will have an enriched experience with the inclusion of interpretation. This is because a large part of what they are seeking is a connection to the resource.

By including interpretation into our product development and marketing, we hope to provide experiences that encourage visitors to stay longer, return often, and provide good word-of-mouth advertising. Additionally, by using the universal concepts of interpretation we can help visitors make that connection and hopefully assist with building a broader and stronger base for the sustainability of the resource through volunteerism and stewardship.

We believe that by providing the proper experiences, it will help visitors consider supporting friends groups, take part in hands-on conservation activities, and become an advocate for both the destination and the resource.

The development of advocates for a resource, a region, and a community is an essential and important aspect of the experience. We will continue to incorporate interpretation in our efforts because we believe it provides quality visitor experiences, builds essential partnerships, and creates sustainability for both our communities and our resources.

Our story is as old as time. Yet it changes every minute of every day.

In the height of the fall migration, visitors know when they visit the marshes at sunset, they are witnesses to rhythms of nature. The skies are filled with wave after wave of birds coming in to rest on our prairie marshes until weather pushes them on. Visitors are just as likely to see a buck strutting across the fields as they are to catch glimpses of whooping cranes feeding in fields and bald eagles soaring overhead.

This is our story.

This is our experience.

Cris Collier is the president/CEO of the Great Bend Convention & Visitors Bureau in Great Bend, Kansas. She can be contacted by email at cvb@visitgreatbend.com. Find the Great Bend CVB at www.visitgreatbend.com. Find the Kansas Wetlands & Wildlife National Scenic Byway at www.KansasWetlandsandWildlifeScenicByway.com.

 

Developing a Sense of Place in Non-Traditional Spaces

19 Jan

by Robert D. Hinkle

In today’s atmosphere of broken connections with nature, it has become critical for park districts to create those connections for visitors they serve. Linkages can be physical, such as trails connecting neighborhoods with parks, they can be intellectual, connecting visitors with park districts’ missions and the information deemed important to learn, and they can be emotional, the kind of connections that build constituencies. All three are essential to ensuring the success of parks and the heritage interpretation that makes those linkages work.

Photo by Casey Batule

Photo by Casey Batule

In a focus group study conducted by Cleveland Metroparks NatureTracks Outreach staff, a group of non-park users answered a simple but important question: “Why don’t you use the parks?” Their answer was simple and pointed: “Because we don’t know what to do when we get there.” It is the role of interpretation to make the emotional and intellectual connections between the interests of the visitors and the meanings inherent in the resource.

We have long recognized that good interpretation engages all the senses. I would suggest that our list of senses needs to be expanded. Today’s audience for interpretive experiences comes to us seeking three more senses—a sense of security, a sense of belonging, and a sense of place. These new sensory components of interpretive programming, if properly developed, create new attachments between the visitor and the resource, and build linkages from the heart and mind directly to the conservation, education, and outdoor recreation needs of the surrounding communities.

Cleveland Metroparks is a large regional park agency founded in 1917, currently holding more than 21,000 acres of parkland, over 80 percent of which persists in an undeveloped state. It is not a part of the city of Cleveland; rather, it is a separate political subdivision of the state of Ohio, much like a town or village. It encircles Cuyahoga County in a series of parkways and reservations called “The Emerald Necklace.” Its over 100 miles of parkways traverse more than 50 municipalities, each a partner in upholding the mission of Cleveland Metroparks.

Five of Cleveland Metroparks’s six nature and visitor centers are destination-driven—visitors must drive or walk long distances or negotiate circuitous routes of public transportation to arrive there. Over 80 miles of paved “All Purpose Trail” (APT) largely follow parkways through the reservations and sometimes make connections between reservations. Until the Lake to Lake Trail (L2L) was conceived, no APT trail system within Cleveland Metroparks ventured away from parkways. L2L embodies a new direction in visitor experience and interpretation.

Cuyahoga County is largely “built-out,” with little land still available in natural areas other than existing parklands. Lake Isaac, a well-known regional waterfowl sanctuary, sits in the town of Middleburg Heights, about 13 miles southwest of downtown Cleveland. It is one of only two glacial pothole lakes still remaining in the county, and lies in Big Creek Reservation. Through a series of land donations by nearby Baldwin-Wallace College, the other remaining glacial lake, Lake Abram, became available to Cleveland Metroparks in 1994. Park planners and heritage interpreters conceived a potential trail linkage between the two lakes, but no land was then available for purchase. It took almost 10 years to create a series of partnerships between Cleveland Metroparks and agencies and individuals within and adjoining the proposed trail corridor to create the landmass necessary for L2L.

The “Prehistoric Play Pit,” designed by Cleveland Metroparks’s visual communications division, stands where these extinct animals once roamed. Photo by Casey Batule.

The “Prehistoric Play Pit,” designed by Cleveland Metroparks’s visual communications division, stands where these extinct animals once roamed. Photo by Casey Batule.

The Lake to Lake Trail makes connections not just through but into the heart of hidden histories and natural places that before the trail’s realization were simply academic fact. Along the L2L corridor lies the largest remaining wetland in the county, formerly hidden to any but adjacent landowners. Just north of the wetland the trail passes within 200 feet of one of the largest regional hospitals in the county, then travels farther north past an extended care facility that was formerly landlocked by roads and inaccessible woodlots. The trail continues winding from the care facility into a second-growth woodlot and on to the shore of the second-largest cattail marsh remaining in the county, on the southern end of Lake Abram. There, an 840-foot boardwalk crosses the marsh and takes visitors west to a second trailhead and parking area, where their journey ends or they turn and retrace their steps southward.

The trail was designed to be more than just a place for wellness walking, however. In keeping with Cleveland Metroparks’s mission of “conservation, education, and recreation,” a series of trail additions and interpretive components was planned to create the senses of security, belonging, and place that visitors seek. Naturalist and Certified Interpretive Planner Debra Shankland acted as interpretive project manager throughout the 18-month development of the trail. Using the 5M model outlined in the book Interpretive Planning by Lisa Brochu, Debra carefully researched potential user groups and their needs, demographics within walking distance of the area, and the cultural and natural histories of the lands through which L2L meanders. Developed as a 2.4-mile walk through time, the interpretive components serve to connect users with a fascinating human history that few would otherwise know, and further develop their sense of belonging to the place where they live. Additionally, the natural history of the lands traversed by their walk was also developed as a story in time, with a few “wow” surprises added for good measure.

Spotting scopes and flipbooks add distance viewing and easy identification to the observation deck. Photo by Sharon Hosko.

Spotting scopes and flipbooks add distance viewing and easy identification to the observation deck. Photo by Sharon Hosko.

The trail begins to the south at Lake Isaac, where waterfowl interpretation answers the questions, “What’s that duck?” and “Where did it come from?” The migration story explains how black ducks nesting from Quebec to Manitoba appear at this one small lake within four days at the same time every year. A short walk northward takes visitors through a new tunnel under an active railroad track, where they discover that both they and the feeder stream for the watershed to the north now weave through the same small passage.

Another few hundred feet takes them past Polaris Career Center to an elevated boardwalk on the shore of Fowles Marsh, the last remaining large cattail marsh in the county. A covered shelter holds two spotting scopes and laser-cut silhouettes of six of the common species of waterfowl likely to be seen there. Additionally, sturdy flipbooks identify and interpret the most common birds, amphibians, reptiles, and marsh plants likely to be visible from the deck.

Walk the trail at noon, and from this spot north many of the hikers will be wearing colorful surgical scrubs, as the trail passes alongside Southwest General Health Center. Wellness walking coupled with fun learning and a safe, peaceful place to commune with nature are provided by the trail. Another quarter mile and the trail crosses a major five-lane road, where visitors learn that the place where they stand was itself a cattail marsh not long ago, and the land was drained to become one of the world’s largest centers of commercial onion farming. Geography is destiny, and the marsh that made the soil brought their ancestors to farm it.

Another quarter mile takes the trail past a well-groomed and well-interpreted cemetery, the final resting place of the first landowners of this area. The dates show the centuries that have passed since they first set foot here, and the interpretive panels tell the story of the land as settlement gave way to suburbs.

Crossing a modest access road takes hikers to an open meadow. A connector from the extended care facility just 75 feet off the trail brings wheelchair-bound residents out into nature and reminds them of their youth, when they played in the fields and forests of this community. Interpretive panels along the way, placed at an easily accessible height, continue the interpretive journey into the forest and back in time when the First People lived here. The forest and marsh and lake beyond provided for them, just as the drained marsh areas provided for the settlers and the agriculture that followed.

Traveling through the forest takes visitors to the edge of an 840-foot boardwalk that crosses over the south edge of Lake Abram and its cattail wetland complex. Traveling the boardwalk, visitors find themselves surrounded by cattails nearly as tall as they, until they reach the elevated platform in the center, which raises them over 10 feet, commanding a panoramic view of the marsh and the open water of the lake beyond. Plans for the platform were vetted with two local birding groups, both now enthusiastic partners. The platform holds yet another viewing scope and benches facing outward, enabling visitors to sit and observe the wetlands surrounding them. Overhead, another set of laser-cut icons accurately portrays several of the common dragonflies of the marsh below. Flipbooks at two locations there offer not just identification, but also a brief natural history of each common plant or creature likely to be seen.

The final hundred feet of the boardwalk spill out on solid ground again, at a place with more surprises. Post-Ice Age mammals once roamed this very place, and mastodon remains are not an infrequent find in similar pothole lakes and bogs in northeastern Ohio. Here, the “Prehistoric Play Pit” holds a life-sized replica of a mastodon skeleton emerging from the ground for children (and adults, we’ve found) to play on. The size of the creature is inspiring enough, but nearby interpretive panels elaborate on the life and times of these creatures, which once could be found here on this very spot. Only 50 feet away, a dragonfly dipping pond and circling boardwalk offer opportunities to explore, play, or “just mess around” with the water. A short walk west takes visitors to a picnic rest area and ultimately to a parking lot and trailhead kiosk, at the trail’s northern terminus.

In addition to the kinesthetic, verbal, and visual components of the interpretive process, a podcast offers a downloadable trail overview. Other vod- and podcasts to enhance trail exploration through each season are under development.

Local studies show us that visitors seek more recreational components as part of their interpretive experience. While each of the six centers of Cleveland Metroparks has already shifted some types of programming to meet that need, L2L is the first Cleveland Metroparks APT trail that achieves the goal of connecting communities off parkway roads through a self-paced recreational experience that connects a sense of self to a sense of place through direct, community-driven interpretive elements.

Robert D. Hinkle, Ph.D., CIP, CIT, is the chief of Cleveland Metroparks’s division of outdoor education. Reach him at rdh@clevelandmetroparks.com.

 

Why Tourism Needs the Public

07 Jan

by Dan Shilling

I often say civic tourism begins with the story of your place. Of course, more than a few other travel and tourism programs say something similar, among them cultural tourism, heritage tourism, agritourism, ecotourism, geotourism, and a handful of other approaches to place-based hospitality that have recently emerged. Don’t get me wrong—people have always traveled to experience scenery and culture, but it’s only been within the last few years that we’ve seen books, university courses, consultants, and hospitality bureaus advocating one or another form of place-based tourism. The granddaddy of them all, “ecotourism,” was only coined in 1983, so this is still new stuff. We’re still learning how to do it, and we shouldn’t be disillusioned by the occasional setback.

Renovation of the La Posada Hotel in Winslow, Arizona, which began in 1997, has spurred tourism and economic development. La Posada closed in 1957 and sat unused for 40 years, vulnerable to the wrecking ball. Today the popular hotel also serves as an art gallery and museum, reflecting Winslow’s heritage.

Renovation of the La Posada Hotel in Winslow, Arizona, which began in 1997, has spurred tourism and economic development. La Posada closed in 1957 and sat unused for 40 years, vulnerable to the wrecking ball. Today the popular hotel also serves as an art gallery and museum, reflecting Winslow’s heritage.

In the early 1990s, when I was director of the Arizona Humanities Council, we began to dabble in cultural heritage tourism, and all of the research seemed to bolster our belief that it was a good idea in a state whose tourism was largely defined by our magnificent natural and cultural landscapes. Years of studies clearly showed that if we invested in Arizona’s cultural infrastructure, this new breed of traveler—often Boomers looking for unique experiences—would stay longer and spend more. It seemed like a win-win idea that served both the cultural and business sectors, and I was among its loudest cheerleaders.

So, what happened? What went wrong?

By “wrong” I don’t mean there aren’t fantastic place-based tourism projects across the nation. There are—from heritage tours in Harlem to heritage trails in Arizona. However, most of these are isolated and episodic projects dependent on the hard work and vision of a few dedicated individuals, rather than a cog in the wheel of an ongoing state or regional initiative, which is the possibility some of us imagined.

The historic streetscape in Baraboo, Wisconsin, provides a unique and attractive setting upon which to design a tourism program. Situated near the International Crane Foundation and the Aldo Leopold Legacy Center, the Baraboo experience demonstrates how the built environment and natural environment work together to create a distinctive sense of place.

The historic streetscape in Baraboo, Wisconsin, provides a unique and attractive setting upon which to design a tourism program. Situated near the International Crane Foundation and the Aldo Leopold Legacy Center, the Baraboo experience demonstrates how the built environment and natural environment work together to create a distinctive sense of place.

By “wrong” I mean: If place-based tourism is so commonsense and potentially beneficial—if, as economic guru Richard Florida says, “Place is becoming the central organizing unit of our economy and society”—then why is “place” disappearing from so many communities? Anyone who has studied Tourism 101 knows that differentiation is the key, so why are many tourism towns starting to resemble James Howard Kunstler’s “geography of nowhere,” where standardization has replaced uniqueness? And why are tourism bureaus often managed by the same growth machines responsible for the standardization, such as chambers of commerce? If your town’s tourism product is its historic downtown streetscape, why isn’t the tourism program directed by the historical society or preservation association? (Just askin’.)

By “wrong” I also mean: If sense of place is so important to tourism specifically, and economic development in general, why are the organizations that identify, preserve, and enhance place so under-funded—or even being abolished? Across the country, arts agencies, preservation groups, historical societies, heritage centers, and similar guardians of place have seen their budgets slashed and their political standing undercut. Sure, there are wonderful exceptions, but one wishes they were the norm; for the most part, federal and state budget crises have been used as excuses to purge too many cultural, educational, and environmental agencies. Tourism budgets have not fared much better.

In my own state, the governor’s proposed budget for 2010 phased out the Arizona Historical Society over five years, an agency that has existed since 1864, nearly a half century older than the state itself. Like many other regions, Arizona’s tourism is dependent on its history and heritage; just look at any magazine ad or website: cowboys, Native Americans, Hispanic culture. And while the governor’s plans were thankfully thwarted, at least for now, it’s distressing to think that the one statewide institution responsible for archiving and telling our stories was nearly eliminated two years before Arizona celebrates its centennial in 2012. One wonders where or how that celebration would take place. Sadly, our story is not unique.

Many historic towns like Medora, North Dakota, near Theodore Roosevelt National Park, offer walking tours. The tours not only help visitors understand regional history; they often involve local citizens, who share their homes, businesses, and stories. An added benefit is that tours tend to keep visitors in town longer, meaning they spend more money.

Many historic towns like Medora, North Dakota, near Theodore Roosevelt National Park, offer walking tours. The tours not only help visitors understand regional history; they often involve local citizens, who share their homes, businesses, and stories. An added benefit is that tours tend to keep visitors in town longer, meaning they spend more money.

So what went wrong, or at least not remarkably right, given the potential? If place is so important why is it disappearing, along with the organizations responsible for its preservation? One reason, I’d argue, is that we’ve done a good job with the research but not with the implementation. That’s why we refer to civic tourism as “the poetry and politics of place.” Most of us know what the poetry is: our place’s history, its environment, its heritage, the things that make our story special. Politically, however, we’ve dropped the ball, in part because place-based tourism advocates have limited the conversation to the two most likely audiences: the tourism industry and the cultural sector. We’ve not successfully engaged the people who often know more about, and care more about, their place than any other group: the general public. Simply put, we need to become better grassroots activists, which should not be difficult, given that we’re talking about the places where people live, not an abstract political equation.

In 2004, when we began the research that resulted in civic tourism, we asked residents what they knew about the tourism industry in their town. Not surprisingly, very few people know who is responsible for product development, funding, marketing, and other roles. If they have impressions at all, most citizens consider tourism a low-wage industry run by the chamber of commerce. Tourism means motels, gift shops, and fast-food outlets—all aimed at satisfying strangers. When I asked tourism bureau directors how this situation benefits them, suggesting they might want to reach out to residents, I was surprised that some said they didn’t want locals anywhere near the tourism conversation, because all they would do is gripe.

Well, maybe they have reason. Visit your nearest “tourism trap” and ask anyone who’s lived there 10 years what they think of the hospitality industry—and step back, because you’ll get an earful! How can it be healthy for tourism agencies, which usually depend on public funds, to alienate and keep at arm’s length their neighbors—the people who are often the most affected by the industry’s decisions? Civic tourism flips the frame, privileging the needs of residents, not visitors, asking how we can use the industry to enhance the things people love about their place, rather than how we can use place to increase the industry’s bottom line.

Admittedly, other approaches to place-based tourism advocate community involvement. Open any book about cultural tourism or ecotourism, for example, and you’ll probably read something like: “No tourism product should be developed or marketed without the involvement and support of the local residents” (David Edgell, Managing Sustainable Tourism). Great, it’s good to see that sentiment making inroads. But it’s one thing to say “involve the public” and quite another to do it, which we discovered during many community forums.

Predictably at these meetings, pro-tourism cheerleaders explain that the industry provides jobs, generates taxes that pay for much-needed services, and attracts restaurants and other amenities, which residents would otherwise not have. On the other side of the room, the anti-tourism voices complain that tourism ruined their town, causes crime and congestion, and, besides, you can keep your fancy restaurants—we never eat there anyway!

That’s the missing part: How do we have a dialogue about tourism and not a debate? How do we identify common ground toward agreed-upon ends, rather than short-term political victories? How do we embrace residents’ knowledge of their community, so they become ambassadors of place? Unfortunately, when local tourism offices do undertake a “public engagement” program, it generally means a speakers bureau of hotel managers and other usual suspects who meet with civic groups to tell residents what a wonderful industry tourism is. I did it too, and we all had the “for every $1 invested $8 is returned” speech memorized. And then one day a legislator asked me, “Dan, everybody makes the economic argument. What else you got?”

Well, we “got” something pretty special—an industry that, if we care for it correctly, will continue to provide jobs and generate taxes; I certainly don’t dismiss the economic argument. Beyond that, tourism can help us protect historic structures, save our cultural heritage, preserve the natural environment, and serve and engage residents. Rather than an industry that divides communities, tourism can be a congealing force.

With civic tourism, then, we’re focused on developing the skills and tactics that produce constructive involvement. We have years of research on designing and implementing community forums on explosive social and political issues—everything from immigration in the Southwest to logging in Montana. Organizations such as the Forest Stewardship Council, for example, bring together environmentalists, the timber industry, and citizens to design plans that provide for both sustainable forests and sustainable lumber economies.

Given that travel and tourism is also about “working the landscape,” the same techniques can and should be applied to tourism—the largest industry in many states, one of the fastest growing industries in the world, and an industry that has tremendous potential to change our natural, cultural, and built environments. With the public’s involvement, it’s more likely that change will be for the better.

Dan Shilling was a keynote speaker at the 2008 NAI National Workshop in Portland. He worked at the Arizona Humanities Council from 1984 until 2003, the last 14 years as director. He guided Arizona’s early research on heritage tourism, editing three publications and earning several awards, including the Arizona Office of Tourism “Person of the Year Award” and the Museum Association of Arizona “Distinguished Service Award.” Dan recently directed a three-year project on place-based tourism, resulting in the book Civic Tourism. He recently received an Arizona State University fellowship to research the connections between Aldo Leopold’s Land Ethic and sustainability.