RSS
 

Archive for September, 2010

There’s a Panther in Poughkeepsie

28 Sep

By Gerald P. Wykes

It started several years ago. The first time might have been a dark and stormy night, but my recollection is dim on that fact. Pictures of a giant sturgeon started showing up in my email box. “You gotta see this” was the usual tag. I opened them because they were from legitimate friends and I could think of no way that the word “sturgeon” could be code for something bad. Each time, the picture was exactly the same. It showed a gang of ten guys standing in the water supporting a monstrous sturgeon. The ancient beast was obviously well over 10 feet long—11 feet, one inch according to the text—and “over 1,000 pounds.”

The image didn’t appear to be Photoshopped or altered in any way. If it were, the work was uninspired. I mean, why make the creature only 11 feet long when you can make it 25 feet long for crying out loud. Remember the San Francisco Bay shot of the great white shark leaping out of the water at a helicopter? That altered picture made the rounds a few years back before it was revealed as a hoax. How about those 1950s postcards showing a guy riding the back of a giant walleye?

No, the photo was real, but the problem with this sturgeon picture was that it was variously reported as a fish taken in Lake Michigan; near Biloxi, Mississippi; and in Willamette, Oregon, depending on the source. Either this fish was especially widely travelled and stupid, or something was fishy. It was the latter.

Long story short, the fish was a Pacific white sturgeon captured off the coast of British Columbia. It was still alive when photographed and was released right after the shot was taken. The problem here concerned the location attributions of the photo. If taken in the Gulf of Mexico, it would have been a really big Atlantic sturgeon. Attributing it to the Great Lakes would have made it the biggest lake sturgeon ever known. Lake sturgeons top out at a very respectable eight feet and some 300 pounds, but nowhere near the half-ton, dozen-foot mark of the Pacific variety. A detailed look at the pictured sturgeon would have revealed its true identity from the get-go, but that takes time and effort on the part of the viewer.

I can say with some certainty that this picture made it to the public as a real lake sturgeon picture because of its impact value. I know this because I almost used it as a lake sturgeon example myself (due to the Lake Michigan reference) before giving it the second look it deserved. Unfortunately, a real picture of even a humongous lake sturgeon pales in comparison to one depicting one of its gargantuan oceanic cousins! As educators we have the potential to either stop or perpetuate this type of misinformation by placing reality over imagery.

The old adage about not believing everything you hear or read has a direct counterpart in the cyber world. Don’t get me wrong—I am not pulling the old fogey tact here. The Internet is a pretty doggone okay thing. As an interpreter who is, like most of you out there, constantly researching program topics and seeking obscure photo sources, I am truly grateful—pretty much. I can’t come out and give it a full blown “wonderful,” however, because I have seen the shady edge to this otherwise finely tuned tool. Yes, it’s a tool and not a means to an end. But even the finest of tools can wreak havoc when employed in a thoughtless manner. This has a direct relationship on the field of interpretation and the veracity of our product.

I’m not sure why such photo hoaxes are perpetuated. Perhaps they are momentary jokes played on a friend that end up going viral. In fact, the word hoax is probably inappropriate, since in a majority of these cases the labeling is just plain mistaken. In the Internet world, one might come upon a page posted by a fifth grader who mistakenly labeled a June bug as a cicada. Such mislabeled pictures have the potential, when pinned up on Internet boards, to end up on millions of computer screens worldwide. Many end up in our own exhibits and flyers!

There are many actual online cases of nutria pictures being labeled as muskrats, for instance. I’ll be the first to admit that muskrats are notoriously hard to portray because they are essentially blunt, hairy footballs that slouch. Nutrias, on the other hand, are much bigger and more photogenic. Some of the best muskrat pictures on the Internet are actually nutrias!

The ultimate level of trickery, and perhaps the most insidious one, is where the subject is properly labeled but the location is not. The sturgeon photo was a mild example of this, but there are more dramatic cases involving cougar (aka mountain lion, panther, painter, catamount) sightings. Apparently mountain lions are “everywhere.” Like the Cheshire Cat of Alice in Wonderland fame, this feline appears and disappears at will and there are plenty of real pictures to “prove” it.

We easterners are constantly presented with a barrage of ghost panther stories. The bulk of the eastern cougar population faded into legend as settlers cleared the forest land for agriculture and out-competed the creature for big game. Unfortunately the true stories about lingering populations are being diluted by the overwhelming background noise created by Internet fakeries. We can easily ignore those farm cat pictures, but it’s harder to turn away from the real big cat photos.

As director of a Michigan interpretive center at the western end of Lake Erie, the subject of panthers is a topical one, believe it or not. The flatlands of the western Erie basin once hosted cougars up to the mid-1700s and the lake itself was indirectly named after the cougar. The Erie people, who once lived along the southern shore, were known as the “People of the Long-tailed Cat” or the “Nation du Chat”—possibly due to their habit of wearing panther robes with intact tails. The “Cat Nation” was extinguished by the Iroquois in the early 1600s, but their name remained affixed to this great body of water. Secondly, although there are now confirmed sightings of wild cougars in the upper peninsula of the state, there are continual unverified reports of these critters roaming throughout the lower peninsula.

Earlier in the year, a visitor brought in a blurry Xerox copy of an incredible trail cam picture showing a cougar dragging a white-tailed buck by the throat. According to his source, the image was captured by somebody in Escanaba—a location in Michigan’s upper peninsula. It was forwarded to him by a friend, of course. Since the cat was reportedly a Michigan critter, I was anxious to make use of the shot for future predator programs and went online to see if a clearer shot was available. Sho ’nuff, quite a few examples came up when “Mountain Lion Dragging Buck” was typed into the search engine. Remarkably, each copy of that dramatic photo was tagged with a different location!

Yes, this enterprising cat had apparently dragged his prey past trail cams near Alex City, Artemas, Ava, Batavia, Coshocton, Dinwidde, Warren, and “Chet’s Backyard.” According to this impressive list and my personal contact, the beast covered the states of Michigan, Ohio, Georgia, New Jersey, Missouri, New York, Pennsylvania, and Virginia. I believe that Chet lives in North Carolina, so you can add that one to the list as well. The complete list covered nearly every state in the eastern U.S. If you are to believe this online record, the skeletal remains of this exhausted panther will soon be found somewhere outside of Poughkeepsie lying next to those of a whitetail deer. His cause of death will be starvation and exhaustion.

As it turns out, the photograph was very real. It was taken on a ranch in southern Texas—a fact confirmed by the sagebrush in the background and by the original trail cam owner. Unfortunately, the location fakery that followed it has muddied the distribution record of the species and tarnished the credibility of every viable trail cam image on record.

In another incidence of misplaced cougary, three mountain lions are shown wandering about a snowy driveway. The digital images that landed in my email box were attributed to a location only an hour away from my home in southeast Michigan. Fortunately, it only took a short time to track these digital cats back to their original location in a Colorado yard. One of the keys in making that determination involved a car visible in one of the images. This vehicle had a blue and white front license plate of a design combination seen in both Colorado and Michigan, but the clarity wasn’t sufficient to read it. The fact that the state of Michigan does not require a front license plate while Colorado does provided an initial opportunity to plant a red flag on this one.

The message here is one of renewed vigilance to match a new era. There is a whole new generation of interpreters out there who are under the figurative gun to produce programs, exhibits, and flyers. The image gallery provided by the World Wide Web is increasingly becoming the main source for such material. We all—seasonal and seasoned interpreters—are potentially guilty of giving short shrift to the likes of muskrats, sturgeon, cougars, and eventually to our public. So much of the natural world is full of the kind of incredible stuff you can’t make up—even if you wanted to. Beware, then, the Internet stuff that is “made up” because it dilutes reality. If an Internet photo reference seems doubtful, there is a very good chance that it is. Check all sources and verify when possible.

By the way, thanks to that Internet, I found out that there really were panthers in Poughkeepsie, New York, as recently as 2003–’04. These particular Poughkeepsie Panthers wore skates and performed as a short-lived semi-pro hockey team. But, admittedly, I could be mistaken about that.

Gerald Wykes is the curator/supervising interpreter at the Lake Erie Marshlands Museum and Nature Center in Brownstown, Michigan. He can be contacted at 734-242-8149 or wykes@juno.com.

 
 

Lakeshore Renewed: Canoes Return to Seattle’s Lake Union

23 Sep

By Betsy Anderson

Every summer during a tribal canoe gathering at Suquamish on Washington’s Kitsap Peninsula, hundreds of pullers retrace canoe trading routes in western Washington and southwestern British Columbia. Photo by Colleen Jollie.

There’s only one place on Seattle’s Lake Union to land a canoe these days. The quiet sweep of gravel lies on the western edge of the lake’s southern inlet and is ringed by lanes of traffic. Cyclists weave past on a busy bicycle trail, sea planes come and go next door, and the Space Needle looms behind, but the beach remains deeply still and deeply alive. Water birds congregate here, as if to remind us that the entire lake was once lined with sand and pebble verges.

The beach is less than one year old, restored from a former brownfield site and gently graded to accommodate the landing of traditional dugout canoes. Its construction is the first phase of development of Seattle’s new Northwest Native Canoe Center, a living museum that will celebrate the rich and active canoe culture of the Coast Salish tribes of the region. The center is a joint venture between the United Indians of All Tribes Foundation and the Seattle Parks Department and is nestled within Lake Union Park, a 12-acre network of paths and green space that is currently under construction around the south shore of the lake.

A site plan of the Northwest Native Canoe Center. Courtesy Jones & Jones.

Stitched together with land acquired from the Navy, the department of transportation, the city of Seattle, and private landowners, the park will restore the city’s long-lost connection to its lake while highlighting its maritime heritage. “If you start at the west end of the park and begin walking, you can follow a timeline of maritime history,” notes Janeen Comenote, development officer for United Indians and project manager for the canoe center. “And the canoe center is at the very beginning, which is perfect because the canoe was the original maritime heritage in this region.”

The distinctive profiles of Native cedar canoes were once such a common sight in Seattle that the city was called the Venice of the Pacific. Native tribes throughout Washington’s Puget Sound—the inland sea now called the Salish Sea, in recognition of its first inhabitants—relied on dugout cedar canoes for transportation in a landscape whose steep hills, deep fjords, and thick forests made travel by land impractical. Early white settlers followed suit and even relied on Native canoes to transport the express mail between Seattle and nearby villages until the arrival of the first steamboat in 1853.

Artist’s rendering of the canoe center, looking southwest from Lake Union. The center will be the first urban museum devoted to Native culture that is run by Native Americans. Drawing by Seth Seablom.

But for the first peoples the canoe was more than simply a means of transport. It was and still remains an element deeply woven into the spiritual, artistic, and cultural traditions of canoe tribes. “It’s a way of life,” explains Johnpaul Jones, architect and principal-in-charge of the project for the Seattle firm Jones & Jones. “It’s about how to conduct your life and how to interact with your family, your community, and the world around you—that’s all part of the canoe culture teaching.”

And it’s a culture that loves to teach: “The canoe shares knowledge, it keeps knowledge alive,” stresses Saaduuts, a Haida carver who is artist-in-residence at the Center for Wooden Boats, just east of the future canoe center and an anchor organization in the new park. “It brings our family together, and the family is not just one tribe, not just Indians, not just the city; it’s humanity, and it’s also the animals and the earth. The canoe brings life together.”

For the past 15 years, Saaduuts has led a program known as Carving Cultural Connections, a traditional canoe-building project that teaches young people of all ages and backgrounds the art of hollowing enormous, centuries-old logs, one cedar shaving at a time. The students rely on their eyes and their hands—and even sometimes their feet—to achieve the delicate balance required to keep a hollowed log upright in the water. “We don’t use a tape measure. This canoe is built by the hands of hundreds of children,” Saaduuts recounts, standing by the latest canoe-in-progress and assessing the thickness of its hull.

Hands-on carving workshops like these will be the heart of the new canoe center, which will feature a Carving Canoe House dedicated to the practice, as well as a Welcome Canoe House with additional space for interpretation and cultural events. The buildings are grounded in the architectural tradition of the Northwest Coast longhouse and will feature the large, exposed wood columns and sloping roof so characteristic of Coast Salish structures. Where a longhouse would typically be a single structure, made longer as needed, the canoe center buildings are broken into two parts to allow enough space for a canoe-landing beach on the small site.

Native plants with cultural significance will be incorporated into living roofs and rain gardens and planted throughout the site to unveil the wildness that once framed Seattle’s necklace of waterways. “It’s going to be a respite in the middle of a very busy park,” says Janeen Comenote. “It will be a quiet spot, a break from the rush and the industrial character of Lake Union and the surrounding area.”

Both canoe houses turn their backs to the street and the high-rise buildings and open expansively to the beach and the lake beyond. “This was a gesture to embrace the canoes as they arrive and connect the two houses to the lake,” explains Osama Quotah, project manager and project architect. Quotah joins Johnpaul Jones in leading the Jones & Jones design team for the center. Within the small wedge of land allocated them, Quotah and Jones needed to connect the softly sloping beach to the canoe shed to allow newly carved canoes to slip easily from the carving area to the water. And they needed to do so within the constraints of a highly designed urban park, with an already determined pattern of paved pedestrian and bicycle paths.

“We manipulated the grades,” Quotah indicates, tracing the curve of the center’s overlook plaza on the plan. “It was a challenge, but massaging the grades allowed us to create a raised plaza and other areas with built-in seating to sit and watch the canoes.” The carving shed itself will be tucked into the land on its south side, he notes. “We carved the site in some of the ways you might carve a log.”

The idea for a Native canoe center in Seattle developed more than three decades ago in the mind of United Indians founder, the late Bernie Whitebear, who pressed for a Native presence on the water in the middle of the city.

Jones & Jones principal Johnpaul Jones, who is of Cherokee-Choctaw descent, was involved in some of the earliest brainstorming phases for the canoe center. He has designed other Native American cultural centers, including the National Museum of the American Indian in Washington, D.C.

Both clients and designers wished to create a living space rather than a static replica of a longhouse. “This is not just a museum,” emphasizes Quotah. “This isn’t just a place to learn about something that is in a book or on a shelf—it’s bringing living culture to the park. The canoe culture is alive here, it’s still being practiced.”

“Our intent is to make sure that people know that we are still here,” stresses Comenote, who comes from three Coast canoe tribes. “Indians are relegated to that noble savage sort of past where we’re all still in teepees, and on horseback…. When you’re a Native in this country you feel a strange invisibility, especially urban Indians, who make up 65 to 70 percent of the Native population. The canoe center is about exposing the larger public to the contemporary American Indian experience.”

The center will be home to regular outdoor art markets, song and dance celebrations, and the practice of traditional Native American culinary arts in addition to canoe and paddle carving. “There’s so much richness in the canoe culture,” observes Jones. “And we’re creating a place so that all that richness can be shared with people. That’s more important than the architecture, in my opinion. But the architecture allows it to happen.”

Artwork donated by canoe tribes in Washington State (of which there are 25) will be on display or integrated into the architecture in the form of carvings on poles or paintings on walls. A large cedar Welcome Figure (pictured on the cover of this magazine) is currently being carved by a Skokomish carver and will be erected on site in September 2010, the completion of the first phase of the $2.3 million campaign. The tall Salish figure—who is a woman—will welcome arriving canoes as she gazes up the lake.

The Welcome Figure was a typical feature of Native villages in coastal Washington, where the large human figures would face the beach to greet guests. Similar carvings likely stood near the canoe center site on Lake Union, in front of the many Duwamish dwellings that once clustered around its shore. The canoe center will honor the presence of the Duwamish tribe in the heart of Seattle, while sharing the canoe culture of Coast Salish as well as Alaskan tribes. “This is an embassy for canoe culture everywhere,” says Comenote.

If the canoe center is an embassy, then a traditional dugout canoe is the best possible ambassador. In his daily paddles around the lake, Saaduuts shares canoe culture teaching with the many Seattleites and visitors who pause to greet him. Nothing conveys his message of unity better than sitting in the heart of a 700-year-old cedar log, cradled simultaneously in the embrace of water, wood, and sky. The steady rhythm of the paddle and the slow, sonorous pace of a canoe song make it easy to imagine Lake Union when its forested hills bent unbroken to the water, and the long silhouettes of Duwamish canoes nudged its soft gravel beaches.

Betsy Anderson is a landscape designer and garden historian who lives in Seattle.

 

Orientation Sets the Stage for Success

17 Sep

By Kris Whipple

It’s been said that you never get a second chance to make a first impression. That’s certainly true of our visitors. We know that long-lasting impressions are made within the first few seconds after they enter our facility. Because of this, we focus time, energy, and resources to ensure that those first impressions are positive, meaningful, and memorable. But visitors aren’t the only ones who are influenced by first impressions. Your employees are, too, and that starts with your employee orientation program.

While most organizations spend a lot of time and money on the recruiting and hiring process, they often neglect orientation. Yet when thoughtfully designed and facilitated, an orientation program provides far more than an introduction to your facility; it demonstrates a commitment to your employees’ success. It generates enthusiasm for your organization and its purpose. It establishes standards and communicates your organization’s values, mission, and culture. These guiding principles will impact your employees (and in turn your organization, visitors, and resource) throughout their employment. Research has shown that effective orientation programs are better for your organization’s bottom line too, resulting in reduced start-up costs, reduced turnover (some studies show that organizations with a comprehensive orientation can expect to reduce their turnover rate by 50 percent within two years), and increased productivity and staff morale.

Unfortunately, in spite of their many benefits, orientation programs often end up leaving new staff feeling confused, frustrated, overwhelmed, and questioning their decision to join the organization in the first place. Some of the most frequently cited offenses:

  • Bombarding participants with facts, figures, names, and faces.
  • Hours spent sitting through boring orientation videos and bad lectures, or reading through tedious training manuals and confusing forms.
  • Organizations that are unprepared or unwelcoming, leaving participants waiting in the lobby while staff figure out what to do, failing to provide new staff with a phone, e-mail, computer, and meaningful work, or failing to introduce them to coworkers.
  • Orientation programs that emphasize “rules, regulations, and things that will get you fired” but fail to inspire or ensure that new employees clearly understand their jobs.
  • Trainers who are negative and uninspired and who criticize the organization, visitors, or other staff members.

It doesn’t have to be that way. As a former employee (or cast member) for the Walt Disney World Company, I was fortunate to participate in its internationally known “Traditions” orientation program and experienced just how powerful orientation can be. Using techniques including storytelling, multimedia, group exercises, discussion, and field experiences, this multi-day program introduces employees from custodial to administrative to the company’s culture, heritage, traditions, values, service standards, and behaviors while inspiring excitement and enthusiasm for the company’s mission and guests. Studied and replicated around the world, Traditions includes strategies that can lead to exceptional employees and can be applied to any orientation program.

Start with great trainers: Each year, Disney cast members audition for the coveted position of Traditions assistant. Selected for their facilitation skills, work record, enthusiasm, and ability to communicate and model Disney values, culture, and guest service standards, these veteran cast members leave their daily jobs at regular intervals to teach Traditions for one year. The honor of being selected and opportunities to learn new skills and work with new audiences are benefits to those selected. Participants benefit from spending time with veteran cast members who are passionate about the company and guests and are excited to share their experiences and expertise.

Make a memorable first impression: The company knows that, like Disney guests, new cast members arrive with exceptionally high expectations. Therefore, the company works hard to ensure that everything from the pre-training information packet to facilities, training materials, multimedia presentations, activities, and staff exceed their expectations, ensure they feel welcome, and maintain the Disney “magic.” By showing it cares for its cast, the company models and inspires cast to care for their guests.

Introduce them to the company heritage and culture: Like great interpretation, great training connects with both the heart and mind. Generating excitement for the company’s heritage, values, vision, culture, and standards through compelling stories, engaging activities, firsthand encounters with cast and guests, and inspiring media presentations has far more impact than forms and training manuals. While policy and procedures are important, they don’t dominate the day.

Teach the principles of great guest service: No matter what kind of organization or facility you are involved with, great guest service is critical to your success. During Traditions, all cast members are introduced to the Seven Guest Service Guidelines, which clearly describe standards of friendly, courteous treatment for all guests, fellow cast members, and external business partners. Like the company’s mission and purpose, these service guidelines direct how business is to be done every day.

Give people a purpose not just a job: During the Traditions program, new cast members come to understand that regardless of job title, they all share a common purpose—to make a positive difference for guests through fun, memorable experiences. This sense of purpose, the awareness that every job impacts the guest, and that every action is a reflection on the entire organization directs every decision, behavior, and guest interaction, no matter what the cast member’s role may be.

Never underestimate the power of a great orientation program. While it takes energy, time, and commitment, when carefully designed and facilitated it creates inspired, effective employees, which leads to success for the organization, the visitor, and the resource.

Kris Whipple, CIG, CIT, CIP, is an interpretive consultant/trainer in Naples, Florida. She can be contacted at kris.w@earthlink.net.

 
 

Interpreting Indigenous Relationships with Ancestral Landscapes

13 Sep

Jeremy Spoon, Ph.d., Assistant Professor of Anthropology, Portland State University; Research Associate, The Mountain Institute

Jeremy Spoon will be a keynote speaker at the NAI National Workshop in Las Vegas, November 16–20, 2010. His interests in local ecological knowledge, environmental sustainability, mountainous protected areas, place-based spirituality, applied anthropology, and political economy have led him on a unique path to interpretation’s door. His focus on connecting indigenous people and interpretation has taken him from Hell’s Gate National Park (Kenya ) to Hawai’i Volcanoes National Park to Sagarmatha (Mt. Everest) National Park (Nepal), and now to the Great Basin, where he has conducted efforts that facilitate people from seven nations of indigenous Nuwuvi (Southern Paiute/Chemehuevi) to tell their stories in the public forum of interpretation.

What are the principles that guide your current project in Nevada?
I am an applied anthropologist, with a focus on indigenous knowledge of the environment and how and why it changes and what the relevance of that knowledge is to sustainability—environmental, social, economic, and so on. I’ve been in this unique position where I am working directly with Native folks to bridge the gap with land managers in protected areas. My collaborators and I work locally with folks to express their lifeways not only to the land managers but also to the public, and I have always walked that path where I am doing both. I partner with not only interpretive staffs, but also land managers, natural scientists, and Native folks. As an outsider, I am effective in bringing an anthropological tool kit that helps projects become context specific, yet use a local-global perspective; however, I am not from these peoples. Therefore it is imperative to bring an insider perspective through mentorship or co-direction as a guiding voice in any effort. I also think a long-term commitment to the peoples I work with ensures projects are more representative and help reach mutually agreed upon goals.

Chemehuevi participants from the research phase of the interpretive planning project.

The policies of land managers often do not include humans. Customarily, they look at nature as “other than humans themselves” or they create a nature/culture dichotomy. So part of my endeavors is to bridge that gap with the managers on the governance level as well as with interpreters.

What is the significance of the land in the Great Basin?
In essence, we do work with seven nations that live in four states. The Spring Mountains located on the outskirts of Las Vegas, Nevada, is the creation place for seven nations of Nuwuvi or Southern Paiute and Chemehuevi. Each nation considers what is called Mount Charleston or Nuvagantu (“where snow sits”) as the place where humans came into the world. Related are the nearby Sheep Mountains to be culturally connected to the Spring Mountains in the creation story. They are both part of a complex songscape used to assist Southern Paiute folks when they pass away. The soul can be sung across this traditional territory to rest and continue to be one with their traditional lands. This land is equivalent in the Western mind to their Jerusalem or to their holy land.

I learned a bit about this from doing background research and talking to some key folks. Two years ago, the Forest Service, key Nuwuvi collaborators, and I utilized this relationship as the footing to get the nations interested in participating in an interpretive planning project to help protect this special place through interpretation. Empowering a group of tribally designated individuals called the Nuwuvi Working Group, we co-conducted research on what Nuwuvi wanted to share with the public, which is a huge step in negotiation among Native Americans and many other indigenous peoples. One soon recognizes certain information isn’t meant for the public—it can actually hurt people and the land if shared inappropriately.

To some, this land is only a place of recreation and/or a place where folks in Las Vegas build expensive houses. It is not a Native place right now. To fulfill the goals of protecting that place and having it afford a Native identity, we decided as a group to create guiding rules on what was appropriate to share. Then each working group member recruited folks from their respective nations to conduct or participate interviews with us. In turn, we had those individuals bring their kids, so simultaneously we could bring a unique learning opportunity for participants. Then we took that information and wrote a resource guide, which became the basis for the American Indian content for interpretive planning in the Spring Mountains.

From there, recognizing the value in this collaboration, we were invited by the U.S. Forest Service to comment on an Environmental Impact Statement for proposed developments, which utilized our previous research as the foundation for our position. The Forest Service helped assisted in facilitating the process by providing the group an opportunity to comment during the 45-day period to foster relations with the involved tribes.

This involvement evolved into becoming active members of the architecture and engineering team for the building of interpretive facilities. This team includes building and landscape architects, interpretive designers, and many more specialists. We are part of a dynamic team, so we sit with our partners and help them understand our unique perspectives in order to create concepts that are culturally appropriate. Obviously, not all of the interpretation is about the Native story, but admittedly, we have become a pretty big part.

What role have partnerships played in the process?
We sat at the table to develop some of the concepts, and we communicated that information to the Forest Service in a way that wasn’t adversarial as a true collaboration. We had a significant influence on the proposed undertakings identified in the Environmental Impact Statement. Without a doubt, it has been a really nice experience. I applaud the Forest Service for their openness and foresight in bringing the necessary resources to make that happen. To my knowledge, these nations have never before been involved in a project at these levels where they were asked to participate early enough whereby there is adequate time to participate in meaningful ways.

Concurrently, we have a second project entitled the Nuwuvi Knowledge-to-Action Project, which builds on the relationships that were created in the interpretive planning project. The goals of this project were created by the tribes themselves, and we developed the collaborative methodology together. Recognizing the importance and potential for this project, the nations wrote letters of support for us to get the project. This initiative project is being administered through The Mountain Institute, which has become a wonderful international partner and has taken our work to another spectrum.

We think about these projects not just in relation to Great Basin Natives or Southwest Natives, but in terms of global issues of land management and indigenous rights, resource management, interpretation, and tourism. So this project holistically focuses on government-to-government consultation and resource management, both in the Spring Mountains and in the Desert National Wildlife Complex—totaling more than one million acres in southern Nevada.

In both areas are pinon/juniper habitats have been traditionally managed by Nuwuvi for thousands of years using traditional management techniques such as patch burning and what is called whipping the trees—knocking the cones off the trees so they increase the seasonal yields. Nuwuvi know if you don’t harvest from the trees and manage the forest or interact with the land, it is not healthy. There needs to be human interaction for things to remain in balance. This, in turn, challenges the way things are being managed now, which is to leave them alone or do some fire fuel reduction. We are attempting to revitalize the tradition for potential cultural and ecological reasons, but first and foremost, we are trying to standardize consultation methods with the nations that promote opportunities to interact directly with the Forest Service and with Fish and Wildlife on a government-to-government basis.

Today, more than 80 percent of Nevada is federally controlled and ironically is a wonderful thing in that it gives us greater potential to do collaborative projects. If these were all private land, it would be forgotten.

What have the challenges been in working with multiple, disparate organizations and Native American nations?
People know as much as they have been exposed to or are told. It’s really hard to envision innovative interpretation if you really haven’t been exposed to it or you’ve been told, “We don’t do things that way.”

Also, it’s been a challenge to overcome the preconceived opinions that both sides—the federal agencies and the tribes—have of each other. The best way or tool is through building rapport. The way we explain it is through “Big C” and “Little c.” Big C is federally mandated consultation in an understood and acceptable government-to-government manner. So, if you are doing something that involves ground-breaking activities and you need to rely on some government regulation, that is considered a “Big C.” Conversely, “Little c” is actually having relationships with the individuals and having existing rapport built over time.

We argue that you must have mutually agreed upon goals in order for projects to work. You can’t just follow protocol and/or give the appearance of checking the box.  Additionally, you can’t just be friends with everybody without following appropriate government protocols. So to build on past successes, we try to use a balanced approach and walk this line where we can accomplish both.

Where does the funding for the Great Basin project come from?
The interpretive planning and Nuwuvi Knowledge-to-Action projects are funded by the Southern Nevada Public Lands Management Act, referred to as SNPLMA. This fund is comprised of a considerably large sum of money collected by the Bureau of Land Management from selling public land around Las Vegas. Many local federal agencies—Fish and Wildlife, Forest Service, BLM—rely on these funds to support building interpretive facilities or other needed improvements.

Who is your target audience and how does that affect the planning process?
How do you approach the folks of Las Vegas and give them an experience? The demographic of the people who visit protected areas is diversifying.  In the past, research identified largely middle-class Euro-Americans, I think at the 95 percent level, mostly doing recreational activities. Today, a lot of that has changed. We are seeing more class-based than ethnic, but I do think some ethnic groups are more represented than ever before. There’s a good amount of Latino, African-American, and Asian-American visitors. And the Native American presence, which is unique and thousands of years old, is gaining the recognition it deserves. Lots of people go up there for all types of reasons, from traditional ceremonies to recreation to gathering with family.

Admittedly, it has been interesting working with consultants who aren’t as familiar with multicultural perspectives or that different visitorship. To the credit of the Forest Service and the current architecture and engineering team, this group is becoming aware and respectful of our process. There has been a big challenge for me to understand the diversity of opinions. I must use this to bridge the gap among the culture of interpretive planning and to communicate the process appropriately to the tribes. I am continually positioning myself right in the middle. I found it doesn’t work if you don’t or can’t translate to both sides.

It has been a really interesting undertaking to think about interpretation in a multicultural way with multicultural stakeholders at the planning table and not just at the receiving end. The culture of planning needs to be regularly adjusted, which is a welcome challenge for me.

How does your personal philosophy affect the projects your work on?
I am an anthropologist who is dedicated to the areas and people where I work. I am not interested in moving on once this is done. I don’t think it has an end. It is a life-long experiential journey. I am really interested building collaborative culturally appropriate management strategies for these landscapes and having lots of folks back on them with cultural revitalization and education programs. This coupled with cultural exchange is the idea behind the interpretive piece. I also hope to perpetuate the transmission of indigenous knowledge from generation-to-generation about these landscapes.

From my experience with these projects, I learned Nuwuvi want visitors to understand and respect the Native perspective and then have their own personal experience. They want the Native perspective to be respected and to provide inspiration, but they do not want their culture misappropriated.

Lastly, they share their fear of expanded development on their land. It must be protected as their creation place and recognized as such. I believe that Nuwuvi can communicate this relationship to the public in creative and respectful ways that represent their hearts and minds. Once we reach that level and when Nuwuvi take their own children to the land to learn about their culture, we will know we did a good job.

Learn more at www.jeremyspoon.com. Find out more about the NAI National Workshop in Las Vegas, November 16–20, at www.interpnet.com/workshop.

 

Red Phones and Cell Phones: Engaging Visitors at the MIT Museum

07 Sep

By Laura Knott

Museum exhibit professionals are always working on two difficult problems: achieving a balance between giving too much or too little information in an exhibit and catching visitors’ attention long enough to ignite their curiosity.(1) People cannot participate fully unless they have access to the content of the exhibit and they won’t participate fully unless they’re excited.

The MIT Museum in Cambridge, Massachusetts. Photo by Eric Roth.

At the Massachusetts Institute of Technology (MIT) Museum, we have begun to incorporate into our exhibits some new, simple elements to deepen visitors’ understanding of and engagement with exhibit content. These elements can be understood in the context of the key principles of interpretation: How can museum visitors, many of whom expect to simply receive information, be provoked into active participation?

The MIT Museum is the public face of the Massachusetts Institute of Technology, one of the premier research universities in the world. With over 100,000 visitors annually, the MIT Museum aims to make “research accessible to all,” a complex task made even more complex by the difficult subject matter that the MIT Museum presents.

Exhibits at the MIT Museum reflect both the rich history of the institute and the importance of ongoing research being conducted in MIT’s labs and research centers. Exhibitions include “Sampling MIT,” a set of seven mini-exhibits featuring recent MIT “innovations to change the world”; “MIT 150,” an exhibition of 150 iconic objects and ideas on the occasion of the institute’s 150th anniversary; and a small exhibit announcing the recent acquisition of 10,000 historic artifacts from Polaroid. Other galleries feature selections from the MIT Museum’s collection of holography, the largest of its kind in the world; kinetic sculptures; and an homage to Harold “Doc” Edgerton, the inventor of flash photography.

One of the Sampling MIT mini-exhibits features recent research on the use of functional magnetic resonance imaging (fMRI) to identify specific areas of brain function. fMRI helps researchers understand how information is processed in the brain, using volunteers who are awake and interacting with researchers during the painless procedure. The exhibit gave the brain researchers an opportunity to explain their work to the public and, they hoped, to attract new volunteers to participate in fMRI studies.

Discussions with the neuroscientists led MIT Museum staff to add to the exhibit what we were soon referring to as “the red phone,” a direct line allowing MIT Museum visitors to volunteer for fMRI studies. Of all the ways that we could have included a volunteer sign-up mechanism in the exhibit, the red phone seemed the most interesting. It wasn’t an online form just like the other online forms that many of our visitors fill out frequently, it wasn’t a handout with follow-up information that would likely be stuck in a pocket and forgotten, but (for 2010) it was an unusual-looking instrument: a red, old-fashioned desk-set telephone with a cord and no buttons.

The key elements in the success of the red phone are: 1. It is visually intriguing; 2. It is placed in the exhibit directly beside other information about the research; and 3. Most importantly, it directs visitors to an immediate, concrete action (pick up the phone, listen to the message, and leave your contact information) that results in making a concrete contribution. By meeting these three conditions, the phone entices visitors to participate. Researchers involved in the exhibit report that they have received a steady stream of volunteers for fMRI who reached them from the MIT Museum while they were viewing the exhibit.

Another of the seven Sampling MIT mini-exhibits features work from labs led by Subra Suresh, dean of the MIT School of Engineering. Each Sampling MIT exhibit includes two research questions that frame the exhibit content; in the Suresh exhibit, the main question is, “How can an engineer help fight malaria?” Text and videos highlight nano-scale tools that measure changes in normal red blood cells’ elasticity and stickiness when they are infected with malaria. The research topic, though, is much more complicated than we could ever address in the limited form of the Sampling MIT mini-exhibits.

We were aware that some visitors would want much more detailed information than could reasonably be included in the exhibit, while others would be satisfied with the general overview. We decided to use this exhibit as a test of how we could address this problem.

Observations of our visitors, especially our younger visitors, revealed that many of them walk through the galleries with their cell phones in hand. This observation led us to think about how to harness those phones to provide extra information for visitors who wanted to dig deep into the exhibit content, a process that then led us to begin using QR codes.(2)

A QR code printed on a panel in the malaria exhibit allows visitors with Internet-enabled cell phones to connect to the exhibit page on the MIT Museum website by taking a picture of the QR code. On the Web page, they find a list of nonprofit organizations that are fighting malaria, information about the worldwide incidence of malaria, and links to scientific papers published by the Suresh Research Group.

When the malaria exhibit opened, a guide to QR codes was distributed to visitor services staff, and staff was briefed on how to help visitors who wanted to know what it was and how it worked. Typical use of the code is currently averaging about one visitor per day, a number that we expect to increase as we add QR codes to new exhibits and as their use becomes more common in the U.S.(3)

These two telephone techniques aim to address basic questions about visitor experience. How can we give some visitors detailed information without overwhelming others who simply want an overview of an interesting research topic? How can we move visitors to action while they’re engaged with an exhibit? What can we do in exhibits to propel visitors to extend their experience beyond the site, to learn more, to act, to become real participants in understanding and creating cultural heritage?

And, of course, how can we get visitors excited enough to volunteer their brains for science?

Notes

  1. In an April 12, 2010, post on a Smithsonian Magazine blog (http://blogs.smithsonianmag.com/aroundthemall/2010/04/slow-it-down-at-the-american-art-museum), writer Erica R. Hendry noted that, “The average person takes, on average, less than eight seconds to examine a work of art.” I have seen varying estimates of this phenomenon, but all of the estimates indicate that many museum visitors skim through exhibits. Hendry’s blog post focused on the Smithsonian’s participation in Slow Art Day (http://www.slowartday.com), an international program designed to help visitors spend more time with exhibits.
  2. The QR code was developed in Japan and is in wide usage there. QR codes can be generated online at many sites, including http://goqr.me and http://qrcode.kaywa.com/
  3. The codes are now commonly seen on utility bills and bank statements in the US. We anticipate that they are likely to be more widely adopted here as current cell phones are replaced by phones with Internet connectivity.

Laura Knott is interim exhibitions coordinator at the MIT Museum in Cambridge, MA, and curatorial associate in the museum’s architecture and design collections. She can be reached at lknott@mit.edu.