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Archive for February, 2010

Interpreting the Spirit of Place

23 Feb

Reporting from the ICOMOS 16th General Assembly and Scientific Symposium
September 29–October 4, 2008, Québec, Canada

By Ezequiel M. Pinto-Guillaume

The International Council on Monuments and Sites (ICOMOS) encourages the conservation and protection of cultural heritage places around the world. At its latest General Assembly and Scientific Symposium on “Finding the Spirit of Place,” ICOMOS aimed to find a better definition of the spirit of place. Sessions took place in Quebec, Canada, in 2008, the same year that the city celebrated its 400th jubilee. ICOMOS’s 16th General Assembly and Scientific Symposium gathered 850 people from approximately 120 countries.

The event’s host city featured the historic district of Old Québec, a UNESCO World Heritage Site since 1985.

The event’s host city featured the historic district of Old Québec, a UNESCO World Heritage Site since 1985.

The main theme of the scientific symposium was divided into four subthemes. The first encouraged us to rethink the spirit of place, to address the theoretical issues surrounding the relationships that exist between spirit and place and between the tangible and the intangible elements of a site. The second analyzed the possible threats to the spirit of place, identifying and analyzing both the tangible and intangible threats to which the spirit of place might be exposed. The third considered the protection of the spirit of place. It examined the practices, methods, means, and tools that exist and could be developed in order to safeguard and protect the spirit of place. Finally, the fourth underlined that the communication and transmission of the spirit of place is an essential condition for the preservation of the spirit of place. It was put forward that by passing on knowledge heritage can spread further and thus survive.

The choice of Québec as a setting for ICOMOS’s 16th General Assembly and Scientific Symposium worked out well. Major parks of the city had been redeveloped to celebrate the 400-year jubilee. I noticed that, in the city, many landscape architectural developments had been carried out and enhanced the subject-theme of the event. For example, along Avenue Honoré-Mercier, which runs nearby the convention center, maize plants stood high in terraced planters, evoking the beginning of the colony. It is very unusual to see maize in modern landscaping. However, the effect was successful, since it showed the past and the present in symbiosis. It is important to recall that Old Québec was in fact named a UNESCO World Heritage Site in 1985, since it is an outstanding and well-preserved example of a fortified colonial city—probably the only surviving case north of Mexico. Also, Québec, as former capital of New France, historically represents an important step in the colonization of the Americas. Further, Québec City is set in a stunning natural setting and has preserved the main essentials of its past and its environs.

Some participants visited the archaeological site of Cartier-Roberval, Cap-Rouge, the site of the first permanent European settlement in North America.

Some participants visited the archaeological site of Cartier-Roberval, Cap-Rouge, the site of the first permanent European settlement in North America.

The scientific symposium’s guidelines suggested exploring the relationship between spirit and place, between the tangible and the intangible in order to answer the question that was the main subject of the event: “Where is the spirit of place?” It is often assumed that the spirit of place originates from one or the other, developing from either the physical object or from the specific uses it serves. Some consider that it is the product of the brightness of its creator, who leaves a permanent mark on the place, while others believe instead that it originates from the place itself, placing significance in both its creator and its users.

All the same, these approaches tend to present the spirit of place as an essence, as something singular, permanent, and static. At the ICOMOS 16th General Assembly and Scientific Symposium, the participants were invited to take a different approach rather than dissociating “spirit” from “place,” the tangible elements (the features of the site, the buildings, the material objects, etc.) from those intangible ones (oral traditions, beliefs, rituals, festivals, etc.), and to consider them as being opposed to one another. Participants were encouraged to discover the many ways in which the two interact and mutually complement one another.

Spirit, as the intangible genius of the creator, leaves a permanent impression on place and gives it meaning while the place itself, the tangible, nourishes the spirit of its creator and helps define the creation. The discussion was also broadened to include not only the creator but also the actual users of place.

Here are some highlights from the symposium:

Andrzej Tomaszewski
University of Warsaw, ISC Theory of Conservation, ICOMOS Poland
“From Sacrum to Profanum: From Genius Loci to Place of Significance”

Participants during the event visited the Huron village/reserve of Wendake near Québec City.

Participants during the event visited the Huron village/reserve of Wendake near Québec City.

Professor Tomaszewski spoke about the “magical” place, the holy place that is often incomprehensible to human reason. He asked himself which are the values that humans follow when they worship an architectural monument. These values may be to commemorate the site where the spirit bears witness of certain historical events. He also asked himself in which cases the intangible could be stronger and better than the material values. He pointed out that it is important to identify it with the necessary research and to find the inevitable and necessary balance for the care of monuments and sites.

Tomaszewski believes that it is extremely important to be successful in defining both the tangible and the intangible values of a place in order to approach a proper management. He emphasized the importance of analysis in order to best identify a site’s own nature:

Il n’y a pas de recette.
(There is no recipe.)

He said that we should analyze each case from its very foundations in order to later properly plan its management and conservation. He said:

C’est une situation non repetitive.
(It is a non-recurring situation.)

Benjamin Marcus
Architectural Conservator, Page & Turnbull, Los Angeles, USA
“Oral History and the Documentation of Historic Sites: Recording Sense of Place”

Benjamin Marcus reported on his work and how he uses “oral history” when he and his firm carry out various building restorations. Marcus said that all those who have been eyewitnesses to a place’s history carry important information about the unknown vulnerabilities and the unknown aspects that one can take into consideration when trying to understand the character of a cultural heritage site. In some cases, oral history is the only source we have at hand.

He showed a number of different examples. The first was about a sensitive topic in U.S. history—one of the World War II internment camps located at Manzanar, California, and active between 1942 and 1945. In restoring and interpreting the site, the U.S. National Park Service wanted not only to reconstruct its physical buildings but also its social and historical context. However, the camp buildings had been demolished or removed after the war and there was very little documentation about the place thereafter. By making use of oral sources, through the stories of those who had been imprisoned there, it was possible to complete the picture, Marcus said. The U.S. National Park Service, using oral history, was able to re-create and interpret the character of a place with almost no physical remains left. Interviews with former inmates helped to tell the story of an internment camp, which held nearly 10,200 prisoners at its peak. These stories helped to assist in the reconstruction of one of eight watchtowers, barracks, and at least a few gardens and ponds that the inmates had built themselves during their time in captivity. These restorations, together with an exhibition in a small museum on site displaying the inmates’ stories and some few surviving photographs, give visitors a much better sense of the Japanese-American experience at Manzanar.

Gerald Pocius
Memorial University of Newfoundland, St. John’s, Newfoundland, Canada
“Whose Spirit? Whose Place? Rescuing Buildings and Losing Values in the Newfoundland Landscape”

Gerald Pocius spoke about saving buildings and losing values in the Newfoundland landscape. The problem he addressed during his presentation focused on the questions, “Whose place is it? Whose spirit is it?” He described how Newfoundland and Labrador, a province in Canada, has in recent years undergone many changes that have led to a situation where the spirit of place has become controversial.

By way of example, he presented a small coastal town called Keel that had seen the collapse of its own social structure after 50 years. Keel’s population has declined from 372 inhabitants in the 1940s to about 60 or 70 people, partly because younger generations have chosen to move to larger cities. The collapse of the cod industry in the region plays an important role in these changes. However, the abandonment of Keel has brought on a different development. Nowadays, people from large cities buy vacation homes at Keel and this means that the place is beginning to acquire a completely different character.

Pocius does not deny the need to meet the requirements of the 21st century, but asserts that all material objects are guided by intellectual principles and thus asks: Who uses the site today? Is it a living landscape that will be enjoyed by others? What will it become? Will it disappear?

The tourist offices describe Keel today as the most magical place to be found along the coasts of Labrador. It is a great place to relax, go mountain hiking, and watch whales. A simple visit with the local population can give many memorable experiences. Pocius stated that what individuals can do is help in the development so that others understand what aspects comprise a place and why they make it special.

Conclusion
The presentations at the general assembly were numerous, all of them rich in content. Also, a great number of posters discussing many cultural heritage aspects and issues from all over the world were exhibited. In the plenary sessions, which summed up the issues discussed under the four subthemes, the following observations were pointed out.

As for the first subtheme, “rethinking the spirit of place,” Laurier Turgeon, from Université de Laval in Québec, alleged that in order to preserve the spirit of the place, one should note that the place is multiform and complex, where both material and immaterial elements should be taken into consideration.

For the second subtheme, “threats to the spirit of place,” Boguslaw Szmygin from the Lublin Technological University in Poland reaffirmed that a clear definition of the genius loci is crucial. Each place has a unique character, thus it is impossible to create universal tools for evaluation. He noted as well that the spirit of place is more vulnerable than material heritage.

As to the third subtheme, “protecting the spirit of place,” Andrew Hall from the Northern Cape Provincial Department of Sport, Art, and Culture in Kimberley, South Africa, assured that there is a true connection between the place and its intangible heritage. There are two ways of approaching the issue. In the Western world, the spirit of the place is experienced through the way we react to it, while in the Eastern world, one engages with the spirit of the place in order to understand it.

And finally, for the fourth subtheme, “transmitting the spirit of place,” Neil Silberman from the Ename Center for Public Archaeology and Heritage Presentation in Belgium pointed out that communication is a key component. Communication through time is imperative.

In sum, it was underlined that this dynamic perception of the spirit of place is also better adapted to today’s world, to the present-day global village, which is characterized by major transnational population movements, increased intercultural contacts, and the emergence of pluralistic societies. At the ICOMOS 16th General Assembly and Scientific Symposium, a declaration was drawn for the preservation of the spirit of place. It sums up the definitions, working tools, issues, and recommendations which surfaced during the 2008 conference. The final version can be read at www.international.icomos.org/quebec2008/quebec_declaration/pdf/GA16_Quebec_Declaration_Final_EN.pdf

For More Information

ICOMOS and the 16th General Assembly and Scientific Symposium:
www.icomos.org
www.international.icomos.org/quebec2008/cd/papers_all_az.html

Québec City:
www.ville.quebec.qc.ca

Cartier-Roberval Park:
www.cartier-roberval.gouv.qc.ca

Huron village of Wendake:
http://wendake.com

Ezequiel M. Pinto-Guillaume is an archaeologist and illustrator with the WSP Group in Stockholm, Sweden. He was a speaker at the 2008 NAI International Conference in Sokcho, South Korea.

 

What I Learned at the NAI National Workshop

17 Feb

By Jeff Miller

In November, I attended the annual 2009 NAI National Workshop in Hartford, Connecticut, along with nearly 700 other U.S. and international attendees.

The author (right) with workshop keynote speaker and Environmental Interpretation author Sam Ham.

The author (right) with workshop keynote speaker and Environmental Interpretation author Sam Ham.

There were over 110 concurrent educational sessions in 13 different educational tracks offered during the five-day workshop. The sessions covered aspects of frontline interpretation, planning and research, non-personal interpretation, and interpretive management, among other topics.

I attended a variety of sessions to improve my skills, to learn about issues affecting programs, to learn skills that help improve visitor experiences, and to help motivate me to be better. I saw rangers at sessions about zoos, interpreters at sessions about writing, and management staff at sessions for emerging technologies. I even saw Elvis (more on that later). The variety of sessions offered and who attended which session was quite diversified.

I was able to gain valuable information to enhance my skills as a tour guide and interpreter at Hearst Castle in San Simeon, California. The training sessions really do help with the knowledge, skills, and abilities that are needed to be a good frontline interpreter. I am always striving to make my interpretive product better, and the training provided at NAI Workshops assists with that goal. It also adds to the necessary tools to perform my job duties and be a better representative of California State Parks. I will be better prepared to enhance the visitor’s experience and, I hope, inspire, inform, and educate them, too.

At NAI 2009, I presented a two-hour session on creating themes for presentations, tours, signage, printed materials, exhibits, etc. It was a hands-on learning session designed to provide information and inspiration for others to take back to their locations and in future training of other staff members. It was a learning experience for me as a presenter, and I hope a valuable learning experience for all of those who attended. Presenting sessions is also a great way to become involved at conferences and workshops, and I thank the participants who attended my session.

I want to share a couple of memorable personal experiences from the week. One was at the Excellence in Interpretation awards ceremony. It provided a place for NAI and federal agencies to present and honor the winners of their respective national awards. The organizations were NAI, the U.S. Forest Service, the U.S. Army Corps of Engineers, the Bureau of Land Management, the U.S. Fish and Wildlife Service, and the National Park Service. The highest interpretive honor one can win from the National Park Service is the Freeman Tilden Award. This year the winner was Ranger Shelton Johnson. Many of you know of him and may have been fortunate enough to see his portrayal of Sgt. Elizy Boman, a Buffalo Soldier in Yosemite in the early 1900s. He was also in the recent PBS series, The National Parks: America’s Best Idea. It was an honor for me to be there when he received this national recognition and also to have a chance to chat with him. Ranger Johnson has inspired me to be the best frontline interpreter that I can be.

The second story I want to share happened one day when I and a few other participants went to the Museum of Connecticut History, located in the Supreme Court Building in downtown Hartford. While we were there, there was also a large school tour group. They had been given worksheets from their teachers and were on a scavenger hunt through the museum. We overheard them looking for a typewriter and other things. I heard a few of them saying they were looking for the most powerful item in the museum—one that you had to be 18 years old to use. There was an old mechanical voting machine in the first room, and I knew that is what the teacher wanted them to find. It was quite discouraging to hear and see as they congregated around a Colt Firearms exhibit (Colt is based in Hartford) and decided that a gun was the item they were seeking. It made me realize how important the words I say on my tours may be, and to always choose them carefully.

So eventually the week came to an end. All I can say is “Wow!” It was a fantastic workshop and great learning experience. The NAI Workshop provides the opportunity to meet and network with the best and brightest in our field. It brings us together from around the globe. We have the opportunity to share our most current ideas, our experiences, our thoughts. We learn, we tell stories, we sometimes play musical instruments. We laugh, we cry, we bond. We realize what a special group of people we are.

I have been to many conventions, conferences, and workshops over the years. I have never been to one like an NAI Workshop, where every person you meet loves their job and loves what they do. They want to share all they can with you over a few short days. I hated for the week to end, and to say my good-byes until next year’s workshop.

It was during a promotional skit for the 2010 NAI National Workshop in Las Vegas where I saw Elvis. I hope to see Elvis again in November, but more than that, I hope you will consider attending this outstanding event in Las Vegas.

Jeff Miller is a tour guide and interpreter at Hearst Castle in San Simeon, California. Contact him at HearstCastleJeff@aol.com.

 
 

Exposing the Soul: An Unexpected Encounter with Community-Based Interpretation

11 Feb

By Kelly Farrell

Four statues in a park forever changed my life.

Statues are everywhere. In cities around the world, public squares and buildings are filled with monumental sculptures honoring individuals or representing historic moments. How many times do we walk right past, paying them little or no attention?

farrell-community-2One day last summer, though, four statues spoke to me. I’m not talking about those mime-like performance artists who paint their faces and pretend to be sculptures, delighting tourists with unexpected interaction. No, I’m actually referring to bronze-cast, life-sized human replicas, whose placement and message overwhelmed me in a way I did not anticipate.

It was my first visit to New York City, and I had one free day to spend with my best buddy who lives there. Micah crammed our schedule full of essential experiences: We did the fun stuff—Central Park, Rockefeller Center, Times Square, the Brooklyn Bridge—and also toured more solemn historic sites like Ground Zero and Battery Park.

If this were your day, what do you think would be most memorable? For me, every place on the itinerary was more surreal and moving than I could have imagined, but an unplanned venture produced the most powerful moments: When we happened upon tiny Christopher Park, in the heart of the Greenwich Village Historic District, I walked in with no expectation of the interpretive experience I was about to have.

The moment I realized where we stood, and saw the four statues, I was instantly lost in a memory from a decade ago:

“Mom, Dad, there’s something I want you to know…”

These words have been the start of countless conversations in homes everywhere. Chances are that you’ve said them, for any number of reasons, perhaps to announce a pregnancy, share news of a job offer, or ask for help in facing addiction.

For me, the words that followed that opening statement…eventually…after a long, awkward silence and deep, courage-gathering breath, were, “I’m gay.”

It was the scariest thing I’ve ever done.

I sat tense, flinching almost. Heart thumping. Mind racing. Already I was exhausted. Months of mental rehearsal had left me spent. It took tremendous energy to prepare for this evening. There was no question of my identity—of that I was sure—but everything else about this dialogue was left to uncertainty. On sleepless nights, I’d stand out under the stars, praying for guidance and wondering about possible outcomes.

Mostly I prepared for anger and rejection. Sitting at my parents’ kitchen table, I awaited their censure. I was ready for words like “regret” and “disappointment.” I expected yelling—or worse, silence—or perhaps even an invitation to leave.

I worried too much. Mom and Dad fumbled for words, but generally made an effort to communicate a loving response. They didn’t understand it, but they were willing to try. I wish all my coming out stories had gone this well.

I chose to come out to my parents. It was a purposeful act of audacity. I would tell them myself, on my own terms, in my own time.

Avoiding the topic, I reasoned, would create an uncomfortable, ever-growing “elephant in the room.” Worse, I feared they might get the news as hearsay from others. Either situation might force them into confronting me about it, putting me on the defensive and likely sending a message that I felt guilt or shame for being who I am.

Initiating the conversation, then, was a proactive move, allowing me to share my identity in a positive light, to literally say, “This is who I am, I’m comfortable in my skin, I am not ashamed, and I have found love.”

***

farrell-community-1“A penny for your thoughts.” Micah’s quiet voice brought me back to the present. We tended to explore places separately, each wandering at our own pace. When he looked across the park, though, and saw me crumpled on a park bench with tears streaming down my face, it was time to talk.

“I’m a professional interpreter.” I replied, “The work I do is about real people and real places and real purpose. I’ve traveled the world. I’ve seen thousands of interpretive exhibits and commemorative sculptures.

“But this,” I lightly laid my palm over two statues’ hands, “is the only time I’ve encountered public interpretation of this story.”

You see, Christopher Park is adjacent to the Stonewall Inn, where an uprising in 1969 is credited with igniting the gay civil rights movement. According to the New York City Department of Parks & Recreation:

On June 28, 1969, there was rioting on Christopher Street when police raided the Stonewall Inn, a popular gay establishment, in order to curb liquor law violations. Over the next few days, in what is known as the Stonewall Rebellion, several thousand rioters filled the streets to protest the police action. Thereafter, Christopher Park became a symbol of the gay liberation movement.”

Thirty years later, the Stonewall Inn, Christopher Park, and the surrounding neighborhood streets were placed on the New York State Register of Historic Places and added to the National Register. Among the 70,000 listings in the National Register, Stonewall was “the first such historic site recognizing the national significance and contributions of lesbians and gay men,” said M. John Berry, assistant secretary of the Department of the Interior. “Let it forever be remembered,” Berry declared, “That here–on this spot–men and women stood proud, they stood fast, so that we may be who we are, we may work where we will, live where we choose and love whom our hearts desire.”

In 1992, sculptor George Segal witnessed the public installation of his work, four statues collectively titled “Gay Liberation Monument.” Set in Christopher Park, the piece features two standing males and two seated females. Their positions seem comfortable, suggesting deep discussion and revealing the most simple, yet poignant displays of affection—a touch on the shoulder, a brush of two hands. Segal’s style was noted to be “specific, evocative, and understated, showing the public comfort and freedom to which the gay liberation movement aspired.”

Persons who identify as lesbian, gay, bisexual, or transgendered (commonly referred to as LGBT) are often referred to as a “community,” but does such a thing even exist? There are no unifying interests, values, or politics among all LGBT people. Some suggest that having a minority gender identity or sexual orientation are the common threads, but even those concepts exist on a spectrum, making them tough to define in the broadest terms of “community.”

Despite significant cultural changes following Stonewall, many LGBT people in America still live in isolation, in fear of trusting others, and in conflict about how to find—let alone exist in—anything they can call a community. Others completely eschew an LGBT community, preferring to live completely assimilated lives in their larger circles of citizenship. They see this as a more effective strategy for being perceived and accepted as normal. Collectively, we seek a wide range of ideals in advocating for civil rights, finding companionship, forming families, and establishing homes.

What makes a community, anyway? Certainly it exists when people live in geographic areas like neighborhoods and towns. It is built around common interests, such as sports, vocations, or hobbies. It surely occurs where values are a foundation for fellowship, like in churches, charities, and political groups. Community even forms in the face of shared experiences or adversity, as with medical or mental health support groups.

This last category lends the strongest evidence that community exists when people actively recognize a shared life experience. Of course I can’t speak for all LGBT persons, but I believe that there is just a single salient event—encountering the moment of revelation about our identities—that gives us any semblance of belonging in community with each other. “What we perhaps have at the core,” writes poet Judy Grahn, “is an uncanny ability to identify with what we are not, to die as one form and return as another.”

Following this deeply personal revelation, LGBT persons face the challenge of navigating life, but no two courses chart the same. We must decide, a thousand times every day, whether to hide or be real. It’s a complicated, often weary, journey of measuring others’ attitudes and anticipating their reactions. Will we speak truth, or is it easier, smarter, safer to just acquiesce to the majority?

Is it any wonder, then, that so many universal, yet conflicting emotions—pride, hope, fear, frustration, anger—are tied to the LGBT community? Is it any wonder that America hears so little of this community story through interpretation at museums, historical sites, and other interpretive places?

Is it any wonder that I was overwhelmed at seeing myself reflected for the first time in those Christopher Park statues?

It’s obvious why this resource held inherent meaning for me: Freeman Tilden’s first principle of interpretation was in effect. “The visitor’s chief interest is in whatever touches his personality, his experience and his ideals.” When I found a place telling an oft-overlooked part of my story, guess what? I was intrigued. My life is not solely defined by my sexual orientation, but it is constantly tempered by it.

In fact, my experience at Christopher Park is a model for Tilden’s exact definition of interpretation, which “aims to reveal meanings and relationships through the use of original objects, by firsthand experience, and by illustrative media, rather than simply to communicate factual information.”

The original object was the actual park, and me standing there was firsthand experience. I met “the Thing Itself,” according to Tilden. “Whether it be a wonder of Nature’s work, or the act or work of Man…To pay a personal visit to a historic shrine is to receive a concept such as no book can supply.”

Then there was illustrative media, both textual and artistic. The signage, well written and placed, forged intellectual connections by going beyond dates and data. Instead, the panels told a story, helping me understand the site’s context in history and culture. “Interpretation is the revelation of a larger truth,” wrote Tilden, “that lies behind any statement of fact.”

It was the statues, though, that forged the strongest interpretive connection and elicited my overwhelming emotional reaction. Tilden said good interpretation is about “exposing the soul” of a place, revealing “those truths that lie beyond” what physically exists before our eyes. In their comfortable, easygoing poses, the statues represented a way of life that I have long sought: to be authentic. When I stood among them, I felt a strong sense of belonging. These people would understand my angst in coming out to my parents and dealing with life every day since then. For a moment, through interpretation, I found community.

Tilden suggests that the final measure of success is when interpretation “aims not to do something to the listener, but to provoke the listener to do something to himself.” Right then, I resolved to keep living like those statues, who so quietly, yet candidly, sent such a strong message. I shy from being flashy or loud, but sincerely am myself—present, open, honest, and loving. I do wear a ring symbolizing commitment to my partner of 14 years. I do share my story when it can help set the tone for positive communication. My aim is not that others think or feel the same as me, but I do answer Tilden’s challenge, encouraging anyone in my company “to do some thinking about [things] himself…. His horizon cannot fail to be widened.”

In my career as an interpreter, I have long believed that when we do our work well, we create opportunities for visitors to move from understanding, to appreciation, to protection of cultural and natural resources. Now, because of outstanding interpretive design in Christopher Park, I am more motivated than ever to be effective. I’ve found I work harder at fostering a sense of belonging for visitors. I am more conscious about relating to their lives, helping them to have firsthand experiences, and using effective illustrative media that connects with their minds and hearts.

I was serious when I said those statues spoke to me. An encounter with community-based interpretation changed my life when I least expected it. Will it change yours?

Kelly Farrell is an NAI Certified Heritage Interpreter and Trainer based in Little Rock, Arkansas. Reach her at kelly.c.farrell@gmail.com.

 

Archetypes

06 Feb

by Alan Leftridge

leftridgeThe situation was perplexing. I had anticipated a mob-scene, but there were perhaps a dozen people standing in groups of two or three, chatting in low voices.

A half-hour earlier, the concierge confided to me that the Rolling Stones were going to perform the next night in Little Rock and that they were soon arriving to stay at the hotel. His disinterest caused me to ask if they had performed in the city before. Bemused, he said yes, and then declared that they always stay at the Peabody. The concierge appeared indifferent, but I was excited to see the band members up close. Linda and I found a seat in the lobby, no more than 10 paces from the entrance.

Positioned beside me was a middle-aged man who asked, “Are you here to see the Stones?”

“Not their concert,” I said. “I have to leave in the morning. But, since they are staying in the hotel I thought it would be interesting to see them in person. Have you seen them?”

“I saw them in 1975 at Arrowhead Stadium in Kansas City,” he said. “They performed with Billy Preston, Chakka Khan, and The Eagles. The ticket price was $12.” We laughed.

Time passed, and the collection of onlookers did not increase. Then, to our left entered a person through the front door of the hotel, and with long strides advanced across the lobby towards the bank of elevators. “It’s Ronnie Wood, get his picture, get his picture,” Linda whispered.

“No… that’s not Ronnie Wood,” I said. “He looks too small.”

A few moments later another person entered.

“Alan! Keith Richards. Get a picture!”

“Come  on… he can’t be Richards,” I said. “He’s too small and he looks like a caricature. These must be body-doubles intended to distract us. The Stones must be coming in another entry.”

A third person came through the door. “Hi Charlie,” the guy next to me called out.

I turned to Linda. “It is Charlie Watts…. Nobody else looks like he does.”

“Of course it is,” she said, “and you didn’t get any pictures!”

Mick Jagger followed, also smaller than I expected. It was then that I realized that my archetypical prototype of a rock-and-roll star was that these larger-than-life personas would be a traveling spectacle, impressive in physical stature, dodging a frenzy of fans. I was wrong.

Classical Greek thinkers like Plato asserted that all things have a set of characteristics that give them their essence. This mode of ideological thought leads to a philosophy of essentialism concluding that every thing is definable by its fixed prime example. The prototype leads to an archetype. To Plato, “a rabbit is a rabbit is a rabbit.” There is not such a thing as rabbit-ness. Plato denied that there are many ways to describe the characteristics of a rabbit. The archetypes that we behold vary, depending on our experiences and background. Nonetheless, most of us have Greek essentialism burned into our cultural psyche. We seek quintessence in all aspects of life.

I once considered The Rolling Stones’s “(I Can’t Get No) Satisfaction” as representative of perfection in its original composition. Other bands’ attempts to cover the song seemed poor renditions, and an affront to my sensibilities. The same held true for the complete Beatles library. How could any band play an acceptable version of “Eight Days a Week” or “Eleanor Rigby”? Yet, in spite of this bias, I have heard many interpretations of these songs—some instrumental, others vocal, many blending music genres— that have been more than pleasing to my taste.

We look for expressions of perfection in our daily lives. A quick survey of my satellite television programming shows no fewer than 10 stations dedicated to our search for archetypes—channels that program the latest fashion, home, health, and fitness trends.

Television also provides a framework for political discourse. Politicians exploit a perceived desire to find an archetype of the most-common American. Some politicians assert that they alone know and draw the support of the “real Americans.” Political pundits and politicians pinpoint the attributes of people we should try to be like. Most of the time the characteristics are biased, exaggerated, or beyond our understanding.

We are attracted to archetypes because of our world-view. Yet, Heraclitus, another classical Greek scholar, believed that nothing is fixed, that all is fluid. Following his philosophy, our common concepts of archetypes should change through enlightenment. It follows that our interpretive field should reflect this fluidity.

Programs require constant scrutiny by people who have an understanding of future audience demographic shifts and are trained to seek innovative ways to interpret the resources. Managers and planners must be willing, regardless of costs, to make continuous changes to programs so that the interpretation reflects evolving paradigms. Diligent reflection will help us continue to renew our standards of excellence through recognizing our tendencies to create archetypes.

Alan Leftridge is a contract interpretive trainer, visitor services trainer, and interpretive writer based out of the Swan Valley of Montana. Contact him at www.leftridge.com.

 

Birds of a Feather: Creating a Unique Experience Along the Kansas Wetlands and Wildlife National Scenic Byway

01 Feb

by Cris Collier

In a ritual as old as time: Dawn slips across the horizon along the prairie marshes of south-central Kansas.

Photo by Dan Witt.

Photo by Dan Witt.

And with those first rays of sunlight comes a thundering, primeval sound—deafening, glorious, and almost terrifying as islands made up of thousands of sandhill cranes, geese, and ducks suddenly dissolve in a flutter of wings and haunting calls to rise and fly to the surrounding fields of Barton and Stafford Counties.

Each year, theirs is a 7,000-mile journey that takes them from their summer nesting grounds of Canada, Alaska, and Siberia to winter retreats in New Mexico, Texas, and northern Mexico—and then, when the seasons change, back again.

The birds have been coming to the marshes for at least 9 million years. But in the past 20 years, the dynamics of that migration have changed as a growing number of birders from around the world also flock to the land to witness what many consider one of the best wildlife sights in the world.

And as they come, incorporating and interpreting what people see is becoming increasingly important.

There have been many changes in tourism over the past two decades I have worked in the industry. As president of the Great Bend Kansas Convention and Visitors Bureau, I’ve witnessed changes that have been dramatic and rapid. Initially bureau work was only about the marketing aspect of tourism. Now, our bureau work includes three tiers: marketing, political considerations, and product development. In 2005, we became designated as one of the first national scenic byways in Kansas.

Interpretive panels like this one create a consistent experience along the Wetlands and Wildlife National Scenic Byway.

Interpretive panels like this one create a consistent experience along the Wetlands and Wildlife National Scenic Byway.

The Kansas Wetlands and Wildlife National Scenic Byway consists of 77 miles along state and county roads in rural Kansas. This byway showcases the prairie wetlands located in the heart of the central flyway. Working on a national scenic byway presented several challenges. The byway comprises three counties, seven communities, and three wetlands of international importance.

The seven corridor communities for our byway range in size and population from 154 residents living in Hudson to 15,000 in Great Bend. Each of these communities has something to offer as a unique and authentic visitor experience.

We quickly discovered visitors, like the birds who come to the marshlands, don’t see or care about city limits, county lines, or other political boundaries. So the challenge was and still is to develop a seamless experience for the visitor while honoring these political and government boundaries.

This byway exists in rural Kansas. No single byway community, regardless of its size, can offer a unique “visitor package” on its own to attract tourists to the region. But each can and does contribute to the whole visitor experience. I’ve discovered through the years that there’s really not much difference between tourist amenities and “quality of life” factors people consider when making decisions about where to live.

The most important challenge we needed to address was how best to tell our story. Every community had its own ideas about what it needed and how it wanted to tell “the story.” We needed both an umbrella and structure. Attending our first National Association for Interpretation conference in Albuquerque, New Mexico, in 2006 was like having a light turned on. It was there we learned about interpreting our area. Interpretation provided the answer.

Visitors enjoy a guided birding field trip at Cheyenne Bottoms Wildlife Area.

Visitors enjoy a guided birding field trip at Cheyenne Bottoms Wildlife Area.

The development of an interpretive theme, subthemes, and story lines provided both the umbrella and structure we needed to move toward providing quality visitor experiences. This allows every community, attraction, and resource to consistently tell the story of the byway while still being able to tell their own individual and unique stories as outlined through subthemes and story lines.

Taking the interpretive approach has strengthened the many partnerships involved in the byway experience. It provides an avenue for communities to appropriately tell the story. Each is a significant and unique piece to the overall byway puzzle. This also removes some of the “threat” between communities and allows them to cross market. Since each community works from a different subtheme and set of story lines, they each provide something significantly unique. Our wetlands are wonderful and diverse, starting with their ownership and operation.

Quivira National Wildlife Refuge is a 22,135-acre property owned and operated by the U.S. Fish and Wildlife Service. Research indicates this saltwater marsh experiences approximately 60,000 visitors of a non-consumptive nature, primarily wildlife watching and photography, yearly.

The Cheyenne Bottoms Wildlife Area is a 19,857-acre freshwater marsh owned and operated by the Kansas Department of Wildlife and Parks. It receives about 60,000 visits annually, equally split between consumptive and non-consumptive uses.

The Nature Conservancy Preserve at Cheyenne Bottoms consists of 7,694 acres managed exclusively for non-consumptive use.

These three wetlands provide the anchors at either end of this national byway. All three have been designated as wetlands of international importance. Yet, much like the corridor communities involved in the byway, each wetland has its own unique story to tell and management plan to implement and promote.

The lack of amenities present at the wildlife areas hampers visitation. Partnering with corridor communities helps to present those amenities to the visitors to improve the quality of their experience and possibly lengthen their stay in the region.

Our experience has been that interpretation lays the foundation. Working together to develop an interpretive plan built partnerships. All entities were honored in working to develop the overall best visitor experience possible for our region.

Happy and satisfied visitors stay longer, return often, and “spread the word” both about the joys of visiting our region and the importance and significance of the resources found here. This has raised the visibility of the tourism industry at the local, state, and national levels.

But one other change is also emerging—the nature of the experiences sought by visitors. Gone are the days when simply seeing an attraction was enough. Visitors now seek authentic experiences.

That’s what makes interpretation so essential in tourism. In the past, many attractions and museums managed presentations and programs more along the lines of “interpretainment” and “interpretorture.” But no more. Visitors now seek authenticity and connectedness with the resource.

Both staff and volunteers need to address that shift or find themselves experiencing sharp declines in visitation numbers. Marketing research indicates an increase in tourists seeking outdoor experiences ranging from extreme sports to wildlife watching.

Regardless of the type of outdoor experience they are seeking, all will have an enriched experience with the inclusion of interpretation. This is because a large part of what they are seeking is a connection to the resource.

By including interpretation into our product development and marketing, we hope to provide experiences that encourage visitors to stay longer, return often, and provide good word-of-mouth advertising. Additionally, by using the universal concepts of interpretation we can help visitors make that connection and hopefully assist with building a broader and stronger base for the sustainability of the resource through volunteerism and stewardship.

We believe that by providing the proper experiences, it will help visitors consider supporting friends groups, take part in hands-on conservation activities, and become an advocate for both the destination and the resource.

The development of advocates for a resource, a region, and a community is an essential and important aspect of the experience. We will continue to incorporate interpretation in our efforts because we believe it provides quality visitor experiences, builds essential partnerships, and creates sustainability for both our communities and our resources.

Our story is as old as time. Yet it changes every minute of every day.

In the height of the fall migration, visitors know when they visit the marshes at sunset, they are witnesses to rhythms of nature. The skies are filled with wave after wave of birds coming in to rest on our prairie marshes until weather pushes them on. Visitors are just as likely to see a buck strutting across the fields as they are to catch glimpses of whooping cranes feeding in fields and bald eagles soaring overhead.

This is our story.

This is our experience.

Cris Collier is the president/CEO of the Great Bend Convention & Visitors Bureau in Great Bend, Kansas. She can be contacted by email at cvb@visitgreatbend.com. Find the Great Bend CVB at www.visitgreatbend.com. Find the Kansas Wetlands & Wildlife National Scenic Byway at www.KansasWetlandsandWildlifeScenicByway.com.